Stories by PRNEWS

Maybe Celebrity is the Opiate of the Masses, After all…

May 17th, 2004 by

Bauer Publishing is making another entry into the already-crammed precincts for pop culture magazines. The Englewood Cliffs, NJ-based publisher, which made a big splash in the celebrity magazine market with its 2002 launch of In… Continued

A PR Agenda For The Frightened

May 17th, 2004 by

By Richard Laermer People seem scared to move too rapidly. Is it the war? The fear of the unknown in a mercurial economic environment? Or does the dot-com bust still affect our brains, what with… Continued

Finding the ROI in CSR

May 17th, 2004 by

Observers say a well-crafted report on corporate social responsibility can benefit a corporation in a number of ways, including perceived investor confidence and, perhaps most significantly, positive brand recognition. PriceWaterhouseCoopers analysts have said that such… Continued

CSR PR Awards Winner/CSR Report: Fergus/Peters Group-Potash Corp.: Pitching PR for the Environment

May 17th, 2004 by

When you’re the world’s largest producer of fertilizer and feed nutrients – things like nitrogen, phosphate and potash – the world wants to know what you are up to. Plundering the land? Dumping toxins? If… Continued

Differences on Strategy and Tactics Drag Relations

May 17th, 2004 by

The level of strategic thinking PR agencies believe they provide to their corporate clients is out of whack with the amount of strategy companies think they’re getting from agencies, according to an exclusive study on… Continued

— Overheard —

May 10th, 2004 by

“It’s not like there’s a massive boycott [of U.S. goods]. Instead, it seems to be an erosion of support. It’s not falling off the face of the earth, but it’s clearly a warning sign for… Continued

Did you know????

May 10th, 2004 by

That Hayslett Sorrel LLC, one of the South’s major independent PR firms, has changed its name to Hayslett Group LLC. The name change follows last year’s retirement of Mary Sorrel, who co-founded the company in… Continued

Back to the [PR] Drawing Board for Martha Stewart…

May 10th, 2004 by

Now that her request for a new trial has been rejected Stewart is going to perhaps have to try and rehabilitate her reputation through more PR efforts, like the special apology she recently issued to… Continued

Sanjay Who? New Job Description for Deposed CEO…

May 10th, 2004 by

It may be a model for companies who don’t want any lingering whiff of scandal around after the executive in question has been put out to pasture. The Wall Street Journal reported May 4 that… Continued

How To Turn the Page with Magazines…

May 10th, 2004 by

The PR workshop tomorrow (May 11) will offer Magazine Publishers of America members (and non-members) a crash course on pitching magazines. Participants will be divided into four working groups with the opportunity to huddle with… Continued