Stories by PRNEWS

By Matthew Schwartz ,Editor, PR News The American Association of Advertising Agencies’ annual meeting in Miami earlier this month was abuzz about a recent consumer survey that should light a fire under the chair of… Continued

In the April 19 issue of PR NEWS we incorrectly identified Gina Rudan. She is the director of International & Multicultural Markets. In the same issue, we incorrectly stated John Graham’s e-mail address. It is… Continued

With the Democratic and Republican National Conventions right around the corner — the Dems in Boston July 26 through July 29 and the GOP in New York Aug. 29 through Sept. 4 – – we… Continued

Maybe two heads are better than one, but which mouth gets fed first? And which gets the bigger bite? When PR firms team up to tackle a project, issues such as billing, communication and workload… Continued

By Steven Cody/Peppercom There’s a new player in the lives of PR firms: the procurement manager. This individual is becoming increasingly high profile as we compete for large (and even medium-sized accounts). Empowered by the… Continued

Procurement is nothing new. Procurement departments have for years sought the lowest cost providers for paper clips, cubicles and other material commodities. But it’s just in last two years or so — with corporate America… Continued

That Frank Ovaitt has been elected President-CEO of the Institute for Public Relations. Ovaitt, managing director of Crossover International Inc., an independent communications firm he founded in 1995, takes on the helm of IPR at… Continued

The sixth annual National Black Public Relations Society Conference (NBPRS) is scheduled for Sept. 30-Oct. 3 at the Hyatt Regency at McCormick Place in Chicago. This year’s event will stress four factors in PR: reputation,… Continued

Led by Senior VP Britt Carter, the office will offer clients in the Carolinas a full range of PR services, including healthcare/life sciences communications, consumer product marketing, public affairs and investor relations. Fleishman also recently… Continued

The race is well underway among marketers to tap into Hispanic-Americans, the country’s fastest-growing minority. (Hershey’s announced last week that it will soon blanket Spanish-language TV, radio and magazines with ads for its chocolates and… Continued