Stories by PRNEWS

New ‘Life’ at FischerHealth…

June 7th, 2004 by

The life sciences is shaping up to be one of the most compelling stories of the 21st century, and Porter Novelli doesn’t want to be left behind. The PR agency’s FischerHealth subsidiary recently announced the… Continued

Lessons From Iraq: It’s All About the Pictures

June 7th, 2004 by

By Richard S. Levick The current Iraqi prisoner abuse scandal confirms what communications experts in and out of politics have been saying for generations – “you need to see it to believe it.” David Gergen,… Continued

Rich Rewards for Supporting Nonprofits

June 7th, 2004 by

By Sara Gavin/Weber Shandwick (Minneapolis) Weber Shandwick’s pro bono program is unique for many reasons, including the number of employees who participate and their level of commitment. The program engages nearly 75% of Weber Shandwick… Continued

SR PR Awards/Employee Relations: Weber Shandwick

June 7th, 2004 by

Employees Sign On To ‘Make a Difference’ When she was with the PR firm Mona Meyer McGrath & Gavin in the early 1980s, Sara Gavin, along with her senior partners, helped to inaugurate a pro… Continued

Media Metrics

June 7th, 2004 by

The Delahaye Index is a quarterly assessment of how news affects the corporate reputation of the 100 largest companies in the U.S. Each company’s score is based on how many positive and negative reputation-driving attributes… Continued

City of Angels Welcomes IABC

June 7th, 2004 by

Around 1,000 PR execs (mostly from the corporate sector) will gather at the Westin Century Plaza Hotel and Spa in Los Angeles this week (June 6 through 9) for the International Association of Business Communicators… Continued

How Co. Plunged Into PR/Marketing Partnership

June 7th, 2004 by

(This is the first story in a series of articles covering effective partnerships between PR and other areas of the company. Is your firm doing things differently with PR as it relates to the rest… Continued

Analyst Newsletters Present Risky Investment

June 7th, 2004 by

As director of industry analyst relations and market intelligence at Lawson Software Kathy Nottingham would not dream of going more than a month without talking to the analysts who follow her industry. “These analysts are… Continued

PR NEWS’ 2004 15 To Watch…The Young, the Restless and the Next Gen

May 31st, 2004 by

This year’s “15 to Watch” winners epitomize the memorable words of advice you may have been fed (though not all heeded) as you ventured into the rough-and-tumble world of PR: aim high; don’t let the… Continued

Job Tracker: Account Director

May 24th, 2004 by

Moving Companies Ahead (MCA), a leading public relations firm in the semiconductor, flat-panel display and nanotechnology sectors, is looking for a unique breed of PR pros to join its team of experienced counselors. Ranked among… Continued