Stories by PRNEWS

Although the networks are still the go-to vehicles for mass audiences, long-term viewing trends favor cable, which continues to eat away at the nets’ power. Considering the increasing clout of cable, we asked Medialink’s U.S.… Continued

One of the many famous remarks by former President Ronald Reagan, who died June 5 after a ten-year battle with Alzheimer’s disease, was “Trust, but verify.” The comment by the “Great Communicator” was Reagan’s way… Continued

During the IABC International Conference last week in Los Angeles, keynote speaker John Ryan, president-CEO of Farm Credit Canada, started off his comments with a simple yes- or-no question. Considering the overwhelming show of hands… Continued

Moving Companies Ahead (MCA), a leading public relations firm in the semiconductor, flat-panel display and nanotechnology sectors, is looking for a unique breed of PR pros to join its team of experienced counselors. Ranked among… Continued

Cadbury Schweppes Americas — How refreshing. Charles Alfaro (ex-Hoffman-La Roche Inc) has been appointed to the newly created position of VP/corporate communications for the Cadbury Schweppes confectionary and beverage businesses in the Americas. In addition… Continued

Janet Troy (ex-Ruder Finn and Rotman) has been named the director of public relations at the PRSA, replacing Libby Roberge. Troy, a 25-year PR veteran, most recently worked as a private consultant. She’s also had… Continued

Seattle-based The Silver Company has merged into the Seattle office of MWW Group. Bob Silver, president and founder of The Silver Company, joins MWW as senior VP and general manager of its Seattle office, which… Continued

The life sciences is shaping up to be one of the most compelling stories of the 21st century, and Porter Novelli doesn’t want to be left behind. The PR agency’s FischerHealth subsidiary recently announced the… Continued

By Richard S. Levick The current Iraqi prisoner abuse scandal confirms what communications experts in and out of politics have been saying for generations – “you need to see it to believe it.” David Gergen,… Continued

By Sara Gavin/Weber Shandwick (Minneapolis) Weber Shandwick’s pro bono program is unique for many reasons, including the number of employees who participate and their level of commitment. The program engages nearly 75% of Weber Shandwick… Continued