Stories by PRNEWS

Employees Sign On To ‘Make a Difference’ When she was with the PR firm Mona Meyer McGrath & Gavin in the early 1980s, Sara Gavin, along with her senior partners, helped to inaugurate a pro… Continued

The Delahaye Index is a quarterly assessment of how news affects the corporate reputation of the 100 largest companies in the U.S. Each company’s score is based on how many positive and negative reputation-driving attributes… Continued

Around 1,000 PR execs (mostly from the corporate sector) will gather at the Westin Century Plaza Hotel and Spa in Los Angeles this week (June 6 through 9) for the International Association of Business Communicators… Continued

(This is the first story in a series of articles covering effective partnerships between PR and other areas of the company. Is your firm doing things differently with PR as it relates to the rest… Continued

As director of industry analyst relations and market intelligence at Lawson Software Kathy Nottingham would not dream of going more than a month without talking to the analysts who follow her industry. “These analysts are… Continued

This year’s “15 to Watch” winners epitomize the memorable words of advice you may have been fed (though not all heeded) as you ventured into the rough-and-tumble world of PR: aim high; don’t let the… Continued

Moving Companies Ahead (MCA), a leading public relations firm in the semiconductor, flat-panel display and nanotechnology sectors, is looking for a unique breed of PR pros to join its team of experienced counselors. Ranked among… Continued

For the 175 PR managers (mostly from mid-size agencies) flocking in sunny Orlando last week there was less spiel on pitching and more on how to manage the business and how to be a player… Continued

By Corin Ramos Akin to the Hispanic-American community, companies ignore the tremendous growth rate among Asian Americans at their own peril. The 2000 U.S. Census reported that there are more than 10 million Asian and… Continued

Here’s a tough sell: Position an upscale property as the new face of a neighborhood widely perceived as run-down and perhaps even less than savory. That’s what PR firm M Booth & Associates Inc. set… Continued