Stories by PRNEWS

For the 175 PR managers (mostly from mid-size agencies) flocking in sunny Orlando last week there was less spiel on pitching and more on how to manage the business and how to be a player… Continued

By Corin Ramos Akin to the Hispanic-American community, companies ignore the tremendous growth rate among Asian Americans at their own peril. The 2000 U.S. Census reported that there are more than 10 million Asian and… Continued

Here’s a tough sell: Position an upscale property as the new face of a neighborhood widely perceived as run-down and perhaps even less than savory. That’s what PR firm M Booth & Associates Inc. set… Continued

Here’s one instance where the term “heading south” doesn’t have a negative connotation. Several newspapers throughout the region — the Orlando Sentinel, Atlanta Journal- Constitution and the Dallas Morning News, for example — share the… Continued

Gap’s PR Falls Into Place While Wal-Mart’s is a Mess This month we profile two of the world’s best-known brands in a classic face-off between proactive versus reactive public relations. Gap Inc. this week released… Continued

By Gene Marbach/Group Vice President, Makovsky & Co. Few PR and IR counselors can think like securities analysts, write like journalists and plan like generals. If you can, stop reading. Most likely, you already have… Continued

After the Exxon Valdez spilled almost 11 million gallons of crude oil into Prince William Sound in 1989, Alan Hilburg, who was then running his own reputation management firm, got a call from an Exxon… Continued

In the Media Insight (May 10) profile of Information Security it was incorrectly stated that Chief Information Security Officers (the bulk of the magazine’s readers) report to the CEO. They report to the company’s Chief… Continued

It has all the makings of a new reality show: J.Q. Public lumbers out of bed and from the time he wakes up until the time he says good night is followed by researchers tracking… Continued

Oprah Winfrey, the queen of the daytime yak shows, and one of the world’s richest entertainers, has a new knockoff from her wildly successful O (2.5 million-circulation). It’s called O at Home, a newsstand-only run… Continued