Stories by PRNEWS

While the methods are up and down the line, measurement, measurement, measurement is fast becoming to the PR industry what location, location, location is to real estate. And measurement for events is no exception, says… Continued

This week we stack the numbers for network news viewers compared with similar stats for cable programming, per Medialink. As the accompanying charts show, a growing number of viewers are flocking to the nets’ morning… Continued

PR measurement is at a crossroads–again. Educating senior management execs about the benefits of PR measurement — and all the philosophizing that went along with it – is no longer an issue. Rather, the battle… Continued

Let’s call them “venerable.” It’s nicer than dried up, ailing or forgotten. They are the best of yesterday’s brands, still alive and kicking but sadly in need of a mainline shot of adrenaline. Sometimes it… Continued

LEWIS PR has opened an office in Washington, D.C. The office in the nation’s capital adds up to six new LEWIS shops in less than a year, including San Francisco, Copenhagen, Milan and Singapore. Ian… Continued

It was probably just a matter of time before some TV genius figured out that the world of publicity and PR might make for a juicy “Reality” show. Now comes word–via the New York Daily… Continued

Howard Rubenstein has come a long way from knocking out press releases on his mother’s kitchen table in Brooklyn–trust us on that one–to being a power broker at the epicenter of New York media. Usually… Continued

There’s been a major brouhaha in media circles lately about where all the young dudes went after falling off the (Nielsen) radar. But just in time for summer promos are reports that young males are… Continued

So as not to step on IABC’s annual conference, which started June 6, the PRSA handed out the 2004 Silver Anvil Awards June 3 in New York City. Dr. Martin Luther King, Jr. Library–Check It… Continued

John Deveney, ABC, APR, founder of New Orleans-based Deveney Communications, practically needed a gurney to help him carry his (multiple) Gold Quill Awards from the stage at the IABC’s annual conference in L.A. last week.… Continued