Stories by PRNEWS

The PR giant has established a dedicated unit to entertainment, led by Ferris Thompson, former head of marketing at United Talent Agency. Thompson, based in Los Angeles, will help to develop broad entertainment strategies and… Continued

By Andrew Gilman The key concepts of media training can be boiled down to a few simple lessons: Know your material, figure out the audience you’re trying to reach, reduce your content and edit to… Continued

By Aimee Stern/Potomac Communications Publicizing the Sweet Charity benefit for AIDS orphans — and raising the visibility of it to the Washington, D.C., market — was a real challenge because we had no time to… Continued

For the past 15 years, Association Francois-Xaxier Bagnoud (FXB) has donated $100 million to help AIDS orphans – who will soon number 200 million worldwide – by providing food, healthcare, education and information to protect… Continued

Re: the profile of Joey Mooring in the June 14 issue (Case Study), Mooring tells PR NEWS he agrees with the substance of the article, but says references made about the early difficulties within the… Continued

You can probably find a lot more small business owners trolling online these days, too. After years of resistance, small business managers are finally getting into a comfort zone with the Web. A recent survey,… Continued

Encouraging news for PR pros trying to reach decision-makers online. The latest “Boardroom Connections” survey released by WSJ.com reveals that nearly all senior exes polled use the Internet at work (99%) and at home (97%),… Continued

While the methods are up and down the line, measurement, measurement, measurement is fast becoming to the PR industry what location, location, location is to real estate. And measurement for events is no exception, says… Continued

This week we stack the numbers for network news viewers compared with similar stats for cable programming, per Medialink. As the accompanying charts show, a growing number of viewers are flocking to the nets’ morning… Continued

PR measurement is at a crossroads–again. Educating senior management execs about the benefits of PR measurement — and all the philosophizing that went along with it – is no longer an issue. Rather, the battle… Continued