Stories by PRNEWS

On June 15, PR NEWS held its Advanced PR Measurement Workshop: Strategies To Boost Reputation, Market Share and Mind Share. If you couldn’t attend this webinar, you can still benefit from the sound advice and… Continued

In spring 2002 things were a mess at law firm Winstead Sechrest & Minick. The outside PR agencies were running their own shows and the internal media relations program stagnated, even though the PR budget… Continued

By Barbara Fishkind Make no mistake, public education is big business. It’s not just about educating tomorrow’s citizens, rather it’s about running a smooth, efficient, cost-effective operation that’s responsible to taxpayers. The job of preparing… Continued

Although the networks are still the go-to vehicles for mass audiences, long-term viewing trends favor cable, which continues to eat away at the nets’ power. Considering the increasing clout of cable, we asked Medialink’s U.S.… Continued

One of the many famous remarks by former President Ronald Reagan, who died June 5 after a ten-year battle with Alzheimer’s disease, was “Trust, but verify.” The comment by the “Great Communicator” was Reagan’s way… Continued

During the IABC International Conference last week in Los Angeles, keynote speaker John Ryan, president-CEO of Farm Credit Canada, started off his comments with a simple yes- or-no question. Considering the overwhelming show of hands… Continued

Moving Companies Ahead (MCA), a leading public relations firm in the semiconductor, flat-panel display and nanotechnology sectors, is looking for a unique breed of PR pros to join its team of experienced counselors. Ranked among… Continued

Cadbury Schweppes Americas — How refreshing. Charles Alfaro (ex-Hoffman-La Roche Inc) has been appointed to the newly created position of VP/corporate communications for the Cadbury Schweppes confectionary and beverage businesses in the Americas. In addition… Continued

Janet Troy (ex-Ruder Finn and Rotman) has been named the director of public relations at the PRSA, replacing Libby Roberge. Troy, a 25-year PR veteran, most recently worked as a private consultant. She’s also had… Continued

Seattle-based The Silver Company has merged into the Seattle office of MWW Group. Bob Silver, president and founder of The Silver Company, joins MWW as senior VP and general manager of its Seattle office, which… Continued