Stories by PRNEWS

Talk about the grateful dead. Life is making a comeback, this time as a weekend magazine that will compete with mainstays Parade and USA Weekend. The publication will be distributed Fridays in the Tribune Company… Continued

There’s been a lot of percolations in PR lately about the growing nexus between public relations and investor relations and whether ever the twain shall meet. Now, PR Newswire is playing its part, launching a… Continued

It’s sure to be a major scramble among PR execs who know a great opportunity when they see one. The Wall Street Journal’s first-ever global Technology Innovation Awards. The awards competition, which has been staged… Continued

The PR giant has established a dedicated unit to entertainment, led by Ferris Thompson, former head of marketing at United Talent Agency. Thompson, based in Los Angeles, will help to develop broad entertainment strategies and… Continued

By Andrew Gilman The key concepts of media training can be boiled down to a few simple lessons: Know your material, figure out the audience you’re trying to reach, reduce your content and edit to… Continued

By Aimee Stern/Potomac Communications Publicizing the Sweet Charity benefit for AIDS orphans — and raising the visibility of it to the Washington, D.C., market — was a real challenge because we had no time to… Continued

For the past 15 years, Association Francois-Xaxier Bagnoud (FXB) has donated $100 million to help AIDS orphans – who will soon number 200 million worldwide – by providing food, healthcare, education and information to protect… Continued

Re: the profile of Joey Mooring in the June 14 issue (Case Study), Mooring tells PR NEWS he agrees with the substance of the article, but says references made about the early difficulties within the… Continued

You can probably find a lot more small business owners trolling online these days, too. After years of resistance, small business managers are finally getting into a comfort zone with the Web. A recent survey,… Continued

Encouraging news for PR pros trying to reach decision-makers online. The latest “Boardroom Connections” survey released by WSJ.com reveals that nearly all senior exes polled use the Internet at work (99%) and at home (97%),… Continued