Stories by PRNEWS

Overheard

June 28th, 2004 by

“You can’t save ethics till the end of the semester or until the end of anything else. Ethics permeates everything. It’s got to be in your cell structure and the cell structure of the organization.… Continued

Rieses’ Pieces: ‘Divergence’ Next Hurdle for PR Execs

June 28th, 2004 by

Al Ries and his daughter and business partner Laura (Ries & Ries) caused quite a stir in marketing circles with “The Fall of Advertising & The Rise of PR” (Harper Business, 2002), boldly predicting that… Continued

Despite the Din, PR Measurement Still Draws Blanks

June 28th, 2004 by

It was a spirited seminar on how to convince managers about the merits of PR measurement. After it was over, Alice Brink, a senior VP with Houston-based Vollmer Public Relations, asked attendees – about three… Continued

CNET is Ready for another Close-up…

June 21st, 2004 by

The tech media company last week announced a partnership with PRN Corp.’s Premier Retail Networks, an in-store TV network that airs at retailers including Best Buy, Circuit City and Sears, Roebuck & Co. Terms were… Continued

New Travel Title Takes off…

June 21st, 2004 by

Scottsdale, AZ-based specialty magazine publisher Bigfish Publications recently introduced Hiatus Travel, specifically targeting the timeshare crowd. The quarterly magazine aspires to be the one-stop vacation planning resource for timeshare owners and potential owners. Each issue… Continued

Bringing Big Green to (what was once) Big Red…

June 21st, 2004 by

What’s old is new again in Russia, with TV reportedly under effective state control and newspapers editors under pressure to give favorable coverage to President Vladmir Putin. But the folks at Forbes Inc. are not… Continued

Gray Lady Adds A Little Color…

June 21st, 2004 by

Keepin’ up with the Joneses, we’ll say. The New York Times Magazine is readying for the August launch of T: The New York Times Style Magazine, a new publication showcasing stylish living and the latest… Continued

Coming Back to Life…

June 21st, 2004 by

Talk about the grateful dead. Life is making a comeback, this time as a weekend magazine that will compete with mainstays Parade and USA Weekend. The publication will be distributed Fridays in the Tribune Company… Continued

IR-Heads Rejoice…

June 21st, 2004 by

There’s been a lot of percolations in PR lately about the growing nexus between public relations and investor relations and whether ever the twain shall meet. Now, PR Newswire is playing its part, launching a… Continued

Takin’ it to the Street…

June 21st, 2004 by

It’s sure to be a major scramble among PR execs who know a great opportunity when they see one. The Wall Street Journal’s first-ever global Technology Innovation Awards. The awards competition, which has been staged… Continued