“You can’t save ethics till the end of the semester or until the end of anything else. Ethics permeates everything. It’s got to be in your cell structure and the cell structure of the organization.… Continued
Stories by PRNEWS
Rieses’ Pieces: ‘Divergence’ Next Hurdle for PR Execs
June 28th, 2004 by PRNEWSAl Ries and his daughter and business partner Laura (Ries & Ries) caused quite a stir in marketing circles with “The Fall of Advertising & The Rise of PR” (Harper Business, 2002), boldly predicting that… Continued
Despite the Din, PR Measurement Still Draws Blanks
June 28th, 2004 by PRNEWSIt was a spirited seminar on how to convince managers about the merits of PR measurement. After it was over, Alice Brink, a senior VP with Houston-based Vollmer Public Relations, asked attendees – about three… Continued
CNET is Ready for another Close-up…
June 21st, 2004 by PRNEWSThe tech media company last week announced a partnership with PRN Corp.’s Premier Retail Networks, an in-store TV network that airs at retailers including Best Buy, Circuit City and Sears, Roebuck & Co. Terms were… Continued
New Travel Title Takes off…
June 21st, 2004 by PRNEWSScottsdale, AZ-based specialty magazine publisher Bigfish Publications recently introduced Hiatus Travel, specifically targeting the timeshare crowd. The quarterly magazine aspires to be the one-stop vacation planning resource for timeshare owners and potential owners. Each issue… Continued
Bringing Big Green to (what was once) Big Red…
June 21st, 2004 by PRNEWSWhat’s old is new again in Russia, with TV reportedly under effective state control and newspapers editors under pressure to give favorable coverage to President Vladmir Putin. But the folks at Forbes Inc. are not… Continued
Gray Lady Adds A Little Color…
June 21st, 2004 by PRNEWSKeepin’ up with the Joneses, we’ll say. The New York Times Magazine is readying for the August launch of T: The New York Times Style Magazine, a new publication showcasing stylish living and the latest… Continued
Coming Back to Life…
June 21st, 2004 by PRNEWSTalk about the grateful dead. Life is making a comeback, this time as a weekend magazine that will compete with mainstays Parade and USA Weekend. The publication will be distributed Fridays in the Tribune Company… Continued
IR-Heads Rejoice…
June 21st, 2004 by PRNEWSThere’s been a lot of percolations in PR lately about the growing nexus between public relations and investor relations and whether ever the twain shall meet. Now, PR Newswire is playing its part, launching a… Continued
Takin’ it to the Street…
June 21st, 2004 by PRNEWSIt’s sure to be a major scramble among PR execs who know a great opportunity when they see one. The Wall Street Journal’s first-ever global Technology Innovation Awards. The awards competition, which has been staged… Continued