Stories by PRNEWS

t’s a typical lament among medical specialists operating in the thorny world of American healthcare: The Louisiana Physical Therapy Association (LPTA) wanted “direct access” – that is, the right of patients to see physical therapists… Continued

Ever since the tech wreck in 2000, the media has generally low-balled coverage of technology markets. Perhaps it’s a bit of the “fool me once shame on you, fool me twice shame on me” sentiment… Continued

The not-so-old saw “If it bleeds it leads” still holds true for local news coverage. The latest media metrics column compares local news coverage with topics covered by the increasingly powerful cable outlets. The Project… Continued

“You can’t save ethics till the end of the semester or until the end of anything else. Ethics permeates everything. It’s got to be in your cell structure and the cell structure of the organization.… Continued

Al Ries and his daughter and business partner Laura (Ries & Ries) caused quite a stir in marketing circles with “The Fall of Advertising & The Rise of PR” (Harper Business, 2002), boldly predicting that… Continued

It was a spirited seminar on how to convince managers about the merits of PR measurement. After it was over, Alice Brink, a senior VP with Houston-based Vollmer Public Relations, asked attendees – about three… Continued

The tech media company last week announced a partnership with PRN Corp.’s Premier Retail Networks, an in-store TV network that airs at retailers including Best Buy, Circuit City and Sears, Roebuck & Co. Terms were… Continued

Scottsdale, AZ-based specialty magazine publisher Bigfish Publications recently introduced Hiatus Travel, specifically targeting the timeshare crowd. The quarterly magazine aspires to be the one-stop vacation planning resource for timeshare owners and potential owners. Each issue… Continued

What’s old is new again in Russia, with TV reportedly under effective state control and newspapers editors under pressure to give favorable coverage to President Vladmir Putin. But the folks at Forbes Inc. are not… Continued

Keepin’ up with the Joneses, we’ll say. The New York Times Magazine is readying for the August launch of T: The New York Times Style Magazine, a new publication showcasing stylish living and the latest… Continued