In measuring your reputation online, or just keeping up with what the public is saying about your company (and/or your CEO), the road less traveled could be the best route to take. Mary Ellen Bates,… Continued
Stories by PRNEWS
Media Metrics
July 12th, 2004 by PRNEWS‘Tis better to target with, my dear. As part of our special coverage this week on PR salary trends, we thought it would be interesting to find out some of the incomes among media consumers.… Continued
PR Perks: Tale of the Tape
July 12th, 2004 by PRNEWSCorporate Communications Standard Medical/dental/vision plan(s) Two-four weeks’ vacation (more time off for those with tenure) Tuition reimbursement Paid personal days & holidays Defined number of paid sick days 401(k)/profit-sharing plan Reimbursement of business travel expenses… Continued
PR Compensation: Snapshots
July 12th, 2004 by PRNEWS“There’s a lot of interviewing at the entry-level but not a lot of hiring, which is turning a lot of people off to the profession.” — Mike Marino, HR consultant to the PR industry “A… Continued
Small Change: Modest Salary Increases for PR Execs
July 12th, 2004 by PRNEWSDespite downsizings affecting many communication executives the picture wasn’t so bad for PR pros who were employed last year. An argument can be made that it wasn’t so good, either. Base salaries for corporate PR… Continued
PR Hiring Picks Up, But Cautious Optimism Prevails
July 12th, 2004 by PRNEWSMarc Hausman isn’t afraid to use the ‘B’ word to describe the prospects for the PR industry now that the economy has started to percolate following four sluggish years. No, not that one. “I’m bullish,”… Continued
Access Intelligence LLC is our New Corporate Name
June 28th, 2004 by PRNEWSThe new name reflects significant changes at our parent company. PR NEWS will also be making some dramatic changes of its own in the months ahead. (Stay tuned.) But our overall mission will stay the… Continued
Cause Marketing Forum Credits Amex, Boys & Girls Club of America …
June 28th, 2004 by PRNEWSCompanies that “do well by doing good” were honored recently at the Cause Marketing Halo Awards in New York. American Express and the Boys & Girls Clubs of America received Cause Marketing Golden Halo Awards… Continued
The Art of Pitching the Exclusive
June 28th, 2004 by PRNEWSBy Corinne J. Kovalsky Dictionary.com defines exclusive as something “that is not divided or shared with others as in exclusive publishing rights.” In PR terms, an exclusive is that and much, much more. It’s an… Continued