Stories by PRNEWS

PR Sherpa: Looking Through the Invisible Internet

July 12th, 2004 by

In measuring your reputation online, or just keeping up with what the public is saying about your company (and/or your CEO), the road less traveled could be the best route to take. Mary Ellen Bates,… Continued

Media Metrics

July 12th, 2004 by

‘Tis better to target with, my dear. As part of our special coverage this week on PR salary trends, we thought it would be interesting to find out some of the incomes among media consumers.… Continued

PR Perks: Tale of the Tape

July 12th, 2004 by

Corporate Communications Standard Medical/dental/vision plan(s) Two-four weeks’ vacation (more time off for those with tenure) Tuition reimbursement Paid personal days & holidays Defined number of paid sick days 401(k)/profit-sharing plan Reimbursement of business travel expenses… Continued

PR Compensation: Snapshots

July 12th, 2004 by

“There’s a lot of interviewing at the entry-level but not a lot of hiring, which is turning a lot of people off to the profession.” — Mike Marino, HR consultant to the PR industry “A… Continued

Small Change: Modest Salary Increases for PR Execs

July 12th, 2004 by

Despite downsizings affecting many communication executives the picture wasn’t so bad for PR pros who were employed last year. An argument can be made that it wasn’t so good, either. Base salaries for corporate PR… Continued

PR Hiring Picks Up, But Cautious Optimism Prevails

July 12th, 2004 by

Marc Hausman isn’t afraid to use the ‘B’ word to describe the prospects for the PR industry now that the economy has started to percolate following four sluggish years. No, not that one. “I’m bullish,”… Continued

Access Intelligence LLC is our New Corporate Name

June 28th, 2004 by

The new name reflects significant changes at our parent company. PR NEWS will also be making some dramatic changes of its own in the months ahead. (Stay tuned.) But our overall mission will stay the… Continued

PR Movers

June 28th, 2004 by

Alan Taylor Communications – A changing of the guard. The company recently announced a new management team to oversee the day-to-day operation of the lifestyle/sports public relations firm. Alan Taylor and Howard Dolgon will continue… Continued

Cause Marketing Forum Credits Amex, Boys & Girls Club of America …

June 28th, 2004 by

Companies that “do well by doing good” were honored recently at the Cause Marketing Halo Awards in New York. American Express and the Boys & Girls Clubs of America received Cause Marketing Golden Halo Awards… Continued

The Art of Pitching the Exclusive

June 28th, 2004 by

By Corinne J. Kovalsky Dictionary.com defines exclusive as something “that is not divided or shared with others as in exclusive publishing rights.” In PR terms, an exclusive is that and much, much more. It’s an… Continued