Stories by PRNEWS

PR agencies have been tripping over themselves to either develop or adopt measurement programs, even though communication execs offer a lot of lip motion about measurement rather than actually doing it. The latest agency to… Continued

By Mark Reilly By now using the Internet should be part of almost any public affairs campaign. Why? According to Pew Internet and the American Life ( http://www.pewinternet.org/), more than 63% of all Americans use… Continued

For years, the conventional wisdom has been that PR agencies are hired to, cue the CEO chorus, “get us some ink.” Another party line is that agencies are brought in only when the four walls… Continued

Disparities in U.S. household income are deep and wide. Always have been. Always will be. But when it comes to what kind of news media we consume it seems as if class warfare goes out… Continued

What’s too dirty for TV and radio? Historically, the FCC definitions are as follows: Obscenity “appeals to the prurient interest,” depicts sexual activity in “a patently offensive way,” and has no literary, artistic, political, or… Continued

Sending your key executive onto live TV? Got an executive talking corporate business on the radio? Or, how about having some of your star players – who are prone to using salty language — do… Continued

By Don Silver/executive VP, Boardroom Communications, Inc. Almost every week we read about well-known companies facing class action litigation. It’s almost like trial attorneys harvest the proverbial corporate field, row by row and industry by… Continued

While the sex discrimination lawsuit against Wal-Mart may take months — if not years — to reach a settlement, the case against the country’s largest private employer is already shaping up to have a dramatic… Continued

That PR giant Hill & Knowlton has completed its acquisition of the assets of Dome Communications. Based in Chicago, the new company will now operate as Dome H&K. Terms of the deal were not disclosed.

The international corporate communications executive search firm found that PR leaders see success primarily at three levels: individual, organizational and the group/work unit, in that order. “The ‘best’ PR executives understand and realize success at… Continued