Stories by PRNEWS

It was a PR high. With so much shouting going on in the pharmaceutical industry these days, one creative PR team decided it was time to rise above the noise – literally — with a… Continued

If PR pros were graded on the quality of their pitches to TV broadcasters they would probably get a collective C — good on preparation, lousy on execution and knowledge of the programs they are… Continued

It’s a perpetual frustration in the PR field: You have a juicy story you want to pitch to the local (network) affiliates on, say, a new business trend or cultural issue, but producers are too… Continued

When he started his own PR firm in 1954, Howard J. Rubenstein’s first office was on his mother’s kitchen table in Bensonhurst, Brooklyn. But she refused to answer the phone, “Rubenstein Associates.” So he went… Continued

By Brad Fay/Managing Director, Roper Public Affairs Word-of-mouth is the newest tool in the communications arsenal, and it should be the PR that leads its use… particularly in the areas of marcom, advocacy and public… Continued

It wasn’t exactly music to the ears for many of the 5,000 fans who gathered at the Las Vegas Aladdin Casino hotel for a Linda Ronstadt concert. Toward the end of her July 17 performance… Continued

In the PR Sherpa column in the June 28 issue of PR NEWS, we incorrectly identified the parent company of Context Analytics. It is a wholly owned subsidiary of Text 100…Per her comments in the… Continued

Mike Barwell, former communications director of St. Paul’s School in Concord, N.H., gets the nod for his handling of communications and media relations during the controversial election and confirmation of Gene Robinson as Episcopal Bishop… Continued

The accounting giant has been honored with the association’s Ruth Weyand Award, and the timing couldn’t be more right, what with blaring headlines about the Wal-Mart and Morgan Stanley alleged sex discrimination cases. The Ruth… Continued

It may not be a crystal ball, but PR execs can use all they help they can get on measurement: A new “Bibliography of Public Relations Measurement,” developed by the Institute for Public Relations and… Continued