Stories by PRNEWS

After Several Delays, D/FW Airport’s Diversity Program is Flying High

August 2nd, 2004 by

When Ken Capps took on the helm of the public affairs office at Dallas/Fort Worth Airport in September 2001 one of the first items he planned to address was the D/FW Airport’s Minority and Women… Continued

PR Sherpa: Better Surfing on the Web…

August 2nd, 2004 by

It’s back to the future – again. Around this time two years ago it was considered cool to pooh-pooh the Web. No more. With a lot of the dust settled from the Internet fallout in… Continued

Media Metrics

August 2nd, 2004 by

The big four networks (ABC, CBS, Fox and NBC) may be on a long-term slide overall, but the morning shows will continue to be a solid PR vehicle for the foreseeable future. A study of… Continued

A (PR) Shot in the Arm for Drug Companies

August 2nd, 2004 by

By Tracey Zeeck/GroundFloor Media Americans are constantly bombarded by manufactured images of the modern drug company – attractive models, beautiful photography, clever slogans. The concern, of course, is that these companies are focused more on… Continued

Enhanced PR could be Remedy for what Ails Drug Industry

August 2nd, 2004 by

When Lance Armstrong captured a record sixth straight Tour de France last week, he cemented his place as one of the greatest athletes ever. But the win was also a victory for Bristol-Myers Squibb Co.,… Continued

Inside Moves

August 2nd, 2004 by

Shaping perceptions and overcoming a C-level transition is a multi-faceted task, according to Alex Stanton, CEO of Stanton Crenshaw Communications. First and foremost the CEO has got to pass muster among the rank-and-file then you… Continued

Strike Another Match: Contrasting the New CEO through PR

August 2nd, 2004 by

In November 2003 quasi-governmental mortgage lender Freddie Mac announced a $5 billion accounting restatement. That’s more than an oops. It cost the organization three CEOs in less than 12 months, as one executive after another… Continued

PR MOVERS

July 26th, 2004 by

Business Roundtable — Taking the lead. Larry Burton (ex-BP America) has been tapped as executive director of the CEO group, starting September 1. Burton, replacing Patricia Hanahan Engman, who is retiring after 17 years at… Continued

Cleaning up Martha’s Mess

July 26th, 2004 by

Now that Martha Stewart has been sentenced for lying to Federal investigators about a stock sale, where does her namesake, Martha Stewart Living Omnimedia, go from here? The company’s managers are reportedly hoping that Stewart… Continued

How PR Can Patch into Tech Recovery

July 26th, 2004 by

By Stacey Gaswirth Expanding PR efforts on a global level is one of the most important strategic initiatives a technology company will undertake. Whether reaching customers in different cultures and markets seems second nature or… Continued