Stories by PRNEWS

With the silly season (sorry, we mean presidential election) well underway we hark back to the late politico and U.S. House Speaker Tip O’Neill, who famously said, “All politics is local.” The same might be… Continued

By Ann Wool/SVP, Director, Ketchum Sports Network While there’s no question the Olympic Games is a tremendous PR platform, there are many hurdles to getting great press, including clutter, Olympic guidelines and a very challenging… Continued

When the Kleenex brand began to put together it’s Olympic marketing budget two years ago the tissue paper company initially considered running an ad campaign that would tie its products to the Summer Games, which… Continued

After stalling for the last few years because of a depleted economy and diminishing marketing budgets, the PR industry may be finally ready to step on the gas. But living in such uncertain times, both… Continued

One of the major knocks on PR is that it tends to be an academic dead end. Without any major post-graduate work in the field, advancing in the PR industry often means getting an MBA,… Continued

Here in the States we tend to take it for granted that, regardless of the politics of the pitch, companies do not have to resort to paying for media coverage. Not so in many other… Continued

For the second year in a row McDonald’s Corp. has topped Fortune’s list of the Best Companies for Minorities. The annual survey evaluates the number of minority employees, hiring, promotion and retention for more than… Continued

A trial is set for November 9 regarding defamation and other charges filed against the International Association of Business Communicators by its former CEO Elizabeth Allan. The suit, filed in May 2003, claims that the… Continued

By Michael C. Lasky Rodney Dangerfield’s famous retort “I can’t get no respect” could well describe how most PR execs feel about how they are treated by lawyers. Even if the executive and the lawyer… Continued

By Ken Capps/VP Public Affairs, Dallas Fort Worth International Airport It’s a priority for many corporations. It’s a mandate for most government entities. And although the dollars and desire are there, finding minority- and women-owned… Continued