Stories by PRNEWS

By Marco Greenberg, president, Reel Biography The perception of video in the public relations industry needs an extreme makeover. While video is popping up everywhere – individual monitors on Jet Blue, Google Web video searches,… Continued

Marco Greenberg was in the Greenwich, Conn.-branch of Mitchells/Richards in the summer of 2003 getting a suit tailored when he ran into CEO Jack Mitchell, who mingles easily with customers. Mitchells/Richards, launched in 1958 by… Continued

Who will be left standing in the PR department after Sears and Kmart complete their anticipated merger? Diverse factors could sway the outcome. Most observers say Kmart Chairman Edward S. Lampert likely will lead the… Continued

The $11 billion merger between Kmart and Sears presents enormous PR challenges, ranging from combining two corporate cultures steeped in tradition to melding the (new) company’s approach to media relations. This is not an easy… Continued

APCO Worldwide – Roger Lowe (ex-Columbus Dispatch/Porter Novelli), a veteran journalist who spent 21 years as a bureau chief and reporter for Ohio newspapers, joins the firm’s Public Affairs practice in a senior role; Mike… Continued

In the Nov. 17 issue of PR News, an article on former AT&T PR Manager Dick Martin incorrectly stated the name of his contact. Her name is Kama Timbrell, ktimbrell@amanet.org. In the same issue, the… Continued

We’re taking a break to celebrate Thanksgiving. We will not publish PR News on December 1 but will return with a full issue on December 8. Happy Holiday!

Newsweek has launched Tip, a spin-off of the popular “The Tip Sheet” section, which started three years ago. Tip, which will be strictly personal service journalism, is planned as a one-shot deal, starting with a… Continued

Kudos to IPR Winners…The Institute for Public Relations and its Commission on Public Relations Evaluation and Measurement recently handed out their version of the “Oscars”. Listed below is a partial recap of the winners, who… Continued

One of the more nettlesome problems facing PR execs is not just finding an audience but making sure it’s the right audience for the product and/or service (or idea). However, with the holiday shopping season… Continued