Stories by PRNEWS

Overheard

December 8th, 2004 by

PR Protectorates “PR’s iron control of the players themselves has created a vacuum where rumors, fancies and imagination run absolutely riot and the line between truth and fiction is utterly blurred.” — Liz Smith, whose… Continued

Tom Flynn, PR Giant in Bay Area, Dies…

December 8th, 2004 by

Flynn, whose career encompassed journalism, politics, government, and corporate communications, died late last month from congestive heart failure. He was 67. Flynn retired in 1995 as senior vp of Public Relations for Bechtel Corporation, the… Continued

Fleishman-Hillard Launches Practice Aimed at Gays and Lesbians…

December 8th, 2004 by

The St. Louis-based PR firm, part of the Omnicom Group, says the practice, called FH Out Front, will involve more than a dozen Fleishman-Hillard staff members in seven markets: Chicago; Kansas City, Mo.; New York;… Continued

Changing [PR] Lanes at Mitsubishi…

December 8th, 2004 by

Another Hyundai executive has defected to Mitsubishi Motors North America (MMNA). Mitsubishi said last week that it hired Bob Martin (ex-product planning chief at Hyundai Motor America to the new post of director-brand marketing, effective… Continued

Media Metrics

December 8th, 2004 by

After the eggnog is tapped and the champagne kicked, many people will take stock of their finances (and credit lines, no doubt). A new year is also a time when a fair share of consumers… Continued

Mark Your Calendar

December 8th, 2004 by

PR-Friendly Events As the year comes to a rapid close, the Best/Worst Lists of 2004 are in full force (look for our own said list in the Dec. 15 issue of PR News). For now,… Continued

New Year’s Resolutions for Both Sides of the Table

December 8th, 2004 by

Earlier this year, the PRSA Counselors Academy and the Corporate Section co-sponsored, with PR News, a survey to better understand the relationships between agencies and their corporate clients (see PR News, May 17, 2004). As… Continued

Why PR Needs Video and Vice Versa

December 8th, 2004 by

By Marco Greenberg, president, Reel Biography The perception of video in the public relations industry needs an extreme makeover. While video is popping up everywhere – individual monitors on Jet Blue, Google Web video searches,… Continued

Company Brings New (and Unusual) Direction to Selling Your Story

December 8th, 2004 by

Marco Greenberg was in the Greenwich, Conn.-branch of Mitchells/Richards in the summer of 2003 getting a suit tailored when he ran into CEO Jack Mitchell, who mingles easily with customers. Mitchells/Richards, launched in 1958 by… Continued

Shipping Out Or All Hands On Deck?

December 8th, 2004 by

Who will be left standing in the PR department after Sears and Kmart complete their anticipated merger? Diverse factors could sway the outcome. Most observers say Kmart Chairman Edward S. Lampert likely will lead the… Continued