Stories by PRNEWS

Getting a handle on PR measurement is the profession’s Sisyphean battle, like rolling the proverbial boulder up a hill. New measurement tools constantly are being introduced, but the ability to align media coverage with a… Continued

$250 million Estimated amount the Bush administration spent on contracts with major PR agencies from 2001 through 2004. $128 million Amount the Clinton administration spent on contacts with major PR agencies during the previous years.… Continued

TOUGH LOVE Measurement Mania “The PR industry’s current obsession with measurement is indicative of a systemic lack of creativity and innovation. Great ideas produce outstanding results — period. If they had a great idea, agencies… Continued

Need any more convincing on the importance of employee relations vis-a-vis the C-level? Failing to make herself available to the rank-and-file apparently contributed to last week’s ouster of Carly Fiorina as CEO of technology king… Continued

Consumers apparently don’t give a rat’s tail about the nasty court battle between Walt Disney Co. and one-time master of the universe Michael Ovitz. Disney shareholders are suing the company’s board and CEO Michael Eisner,… Continued

CLIENT: Holiday Inn PR AGENCY: GCI Group CATEGORY: Marketing Communications BUDGET: $1,840,000 TIMEFRAME: Labor Day Weekend 2003 We’ve all done it — “borrowed” a hotel towel and taken it home. One in five of us… Continued

With the word “Google” now synonymous with research — not to mention becoming a verb in business vernacular: “to google” — conventional wisdom says any given Web site has to be among the first 30… Continued

Remember one of Gov. Bill Clinton’s messages when he ran against then President George H. W. Bush? With a laser-like focus on domestic issues, the campaign coined the phrase, “It’s the economy, stupid” in order… Continued

In the time it takes you to read this item, our guess is that another few dozen blogs or so have hit the Web. Blogs – or online diaries – aren’t going away, and their… Continued

Call it a Ouija board for PR execs who are trying to determine their futures with the all-too-crucial analyst community. William Hopkins, founder of The Knowledge Capital Group (Austin, Texas), which has trained and certified… Continued