Stories by PRNEWS

(Public relations science, or measurement, is expanding today at a furious clip as PR executives jockey to put some benchmarks on their campaigns to which the boss can relate. This new column will be a… Continued

Near his 100th birthday in the early 1990s, Edward Bernays, who is considered the father of public relations, campaigned unsuccessfully to get legislation passed in Massachusetts and other states that would have required the licensing… Continued

COMPANY: Alzheimer’s Association PR AGENCY: Porter Novelli TIMEFRAME: February 2004 -ongoing More than 10 years of tracking American adult awareness about Alzheimer’s disease by the 25-year-old Alzheimer’s Association had driven home one incontrovertible fact: People… Continued

May is Asian-Pacific American Heritage Month and, as all those associated with it are keen to point out to any marketer or PR person who will listen, Asian-Americans have the fastest population growth of any… Continued

You’ve heard of such segments as “The Influentials,” “The Early Adopters” and “The Achievers. Well, now comes the “The Zealux,” a new pop-culture handle for this hitherto undiscovered group of affluent consumers that approaches shopping… Continued

By Richard Laermer It’s that time of year–spring cleaning! During the rainy L.A. winter, I had a damning thought about the industry we bake in: PR professionals aren’t as necessary as we once were. In… Continued

Ever since the digital boom in the late 1990s, there have been countless obits on the imminent death of print (usually coming from online precincts). But despite the continued flight to the Internet (and newspaper… Continued

Feeling The Love: Agency-Client Relations Still Need Some Couples Therapy It could be a runaway best-seller for PR and marketing types. Call it “Agencies are from Pluto, Clients are from Neptune.” If umpteen pop-psychology books… Continued

Phil Jackson, the NBA Zen master who is now being wooed by several basketball clubs to be their next head coach, helped to create (with longtime assistant Tex Winter) the now- famous triangle offense. While… Continued

In the PR News Legal PR Awards issue (April 27), we incorrectly stated the office location of Willmer Cutler Pickering and Dorr LLP, which won the award for Outstanding Media Exposure (law firm merger). The… Continued