Stories by PRNEWS

By Jim McGovern Getting company news in front of your target audiences used to be a mystery to many PR exec, but the advent of the Internet helped change all that. The Internet, as a… Continued

The Hispanic Public Relations Association (HPRA), which represents more than 150 Hispanic communications professionals nationwide, now is accepting submissions from people who would like to sit on an ad hoc committee being created to expand… Continued

COMPANY: Aetrex Worldwide TIMEFRAME: May 2005 – ongoing Since 1946, Aetrex Worldwide of Teaneck, N.J., has been a market leader in pedorthics, defined as “the design, manufacture, modification and fit of shoes and foot orthoses… Continued

Since the 1980s, even as hairspray canisters released toxic chlorofluorocarbons into the atmosphere and the Exxon Valdez oil spill tainted the Gulf of Alaska, environmental concerns were better left to tree huggers and hippies, save… Continued

Here at PR News, our mantra is, ‘Lessons Learned.’ Whatever the storyline – the Sisyphean battle for measurement, a brand revival or a new effort to boost online communications – we try hard to put… Continued

Is the IR/PR convergence being bandied among corporate bosses a bunch of baloney? Although a growing number of managers say it’s important to merge the two functions – mainly due to increased government regulation for… Continued

We’ve previously questioned the wisdom of having a multitude of PR-related business awards handed out like so many hotcakes (see PR News, July 27). Now, for a bit of substantiation, comes a new “Quick Poll”… Continued

There’s an anonymous bit of wisdom that says raising children is like being pecked to death by ducks. The same holds true for corporate PR in the shadow of a massive lawsuit or the whiff… Continued

In ‘PR Execs Go Back To School To Master Business Acumen’ (Aug. 24), the reference to “net percent value,” attributed to Anthony D’Angelo from Carrier, was incorrect. It should have read “net present value.” We… Continued

By Jerry Doyle “Principled negotiating” is the best approach between the client and its PR agency. After all, it’s not about having one side win; it’s about the relationship. It’s about learning from history while… Continued