Stories by PRNEWS

COMPANY: Hospice of Northwest Ohio AGENCY: R/P Marketing Public Relations TIMEFRAME: 2001 – ongoing What’s the toughest thing you ever tried to pitch? Here’s a tough one: Dying. For the past several years, Hospice of… Continued

The past year has been marked less by calendar events and more by catastrophic natural disasters: the tsunami; Hurricanes Katrina, Rita and Wilma; and the earthquake in Pakistan. Beyond testing the strength of human character,… Continued

By Ann Barlow and Ted Birkhahn Is it just us or has the world gone crazy? Almost every day, we are inundated with another article or self-proclaimed pundit claiming that traditional marketing is dead and… Continued

In a publicity juggernaut of heroic proportions, a grassroots campaign is doing what for many low-budget efforts would be PR suicide: going against retail behemoth Wal-Mart with an independent documentary called “Wal-Mart: The High Cost… Continued

If only it were thus: “To simplify complications is the first essential of success” — George Earle Buckle, British journalist (1854-1935). For PR agencies printing up invoices, there is a delicate balance to be observed:… Continued

It almost goes without saying: Once-reputable and widely praised nonprofits haven’t been feeling the love from the mass media lately, due in large part to their responses to disasters like Hurricanes Katrina and Rita. If… Continued

Known for tight budgets and short purse strings, nonprofit PR departments often enter into monumental campaigns with very little financial wiggle room. From the American Heart Association’s battle against heart disease among women to the… Continued

Doug Dome has a sweet tooth, and he’s not afraid to admit it. He’s also an equal-opportunity PR pro. As the principal of Dome HK, which was acquired by Hill & Knowlton in 2004, Dome… Continued

“Pay no attention to the man behind the curtain.” The mantra of “Wizard of Oz” fame once struck a chord with a corporate culture that operated behind the proverbial curtain, but more and more of… Continued

Everybody knows corporate reputation is numero uno in today’s business ethos – now it’s just a matter of getting everybody to care. Doing so is (or should be) the goal of PR professionals who have… Continued