Stories by PRNEWS

(The PR Sherpa, the wise man of the mar-com mountain, has returned to lead you up the rocky ridges of the profession to reach new heights of communications efficiency. This week, the PR Sherpa considers… Continued

The “blogosphere” – the world of online diarists or web-log writers – is the newest tool for relationship-building and establishing mindshare, as well as for market research and competitive intelligence. Businesses and agencies alike can… Continued

The Global Reporting Initiative (GRI) was established in 1997 with a mission to elevate sustainability reporting to an equivalency of financial reporting. GRI sustainability guidelines are the only set of reporting guidelines in the world… Continued

Procter & Gamble has created more than 300 branded products, ranging from A Touch of the Sun to Zooth. The latest P&G creation is strictly for internal use only: PREvaluate, an ROI measuring tool that… Continued

In the first part of this series that ran on Oct. 26, PR News defined what differentiated CSR reporting from traditional PR. In this second part of our special on CSR reports, Susan Nickbarg, Principal… Continued

Just over two years ago, New York Times Letters Editor Thomas Feyer addressed his anxious audience of potential letter-writers with these words of encouragement: “We welcome letters from all quarters, but especially from ordinary readers… Continued

PR News and CommCore Consulting have unveiled the finalists in the first annual Spokesperson of the Year Awards, saluting the “masters of messaging” at corporations and nonprofits nationwide. Categories include top spokespeople at nonprofits, for-profits,… Continued

Sports and public relations are in Mike Soltys’ blood. His father did PR for the University of Connecticut’s athletic department, but Soltys’ career at ESPN was really just a backup when Profession Number One fell… Continued

To answer the question of whether or not corporate social responsibility (CSR) does impact a firm’s evaluation, panel experts at last week’s “Business for Social Responsibility” conference representing viewpoints from the London Stock Exchange; Goldman… Continued

It is said that beauty rests in the eye of the beholder, but for companies, beauty is found in the minds of stakeholders in the form of reputation. Reputation encompasses many factors, each in its… Continued