Stories by PRNEWS

(The PR Sherpa, the wise man of the mar-com mountain, has returned to lead you up the rocky ridges of the profession to reach new heights of communications efficiency. This week, the PR Sherpa contemplates… Continued

By Andrew Gilman This month, CommCore and PR News are inaugurating the industry’s first Spokesperson of the Year Awards. The Awards coincide with the 20th Anniversary of CommCore. As we recognize spokespersons for their outstanding… Continued

The trend of using retro celebrities for branding and promotion continues, this time to promote good health and nutrition. The U.S. Potato Board (USPB) recently named its new celebrity spokesperson. Actually, make that celebrity spokespotato:… Continued

It’s been said until PR practitioners are blue in the face: Corporate social responsibility (CSR) has graduated from a “nice-to-do” addendum to the portfolio to an integral “must-do” part of every PR department, from behemoth… Continued

For most people, the release of the new movies “Rent” and “King Kong” offers the chance for a few hours’ worth of fun and entertainment. But for a pair of small nonprofits, these major Hollywood… Continued

Neal Cohen, winner of PR News’ Public Affairs Executive of the Year Award, may be among the cream of the crop in the PR field, but he draws his inspiration from a seemingly unrelated professional:… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes mix considerations of branding and damage control with the antics of a certain couch-jumping movie star.) PHIL: Did you see that news item last… Continued

In this installment, we look at how America’s 100 largest companies performed over the past 15 months on what PR News readers do best: branding and communications. It should come as no surprise that two… Continued

Company: Dominion Dominion’s “Choose Well, Use Well” campaign won the PR News Empolyee Relations Patinum Award With 17,000 employees in 22 states and across Canada, energy giant Dominion faces massive medical care costs. In its… Continued

QUESTION: I am afraid of getting avian flu from the chicken salad sandwich I brought for lunch. Am I being silly? ANSWER: Yes, you are silly…but you are not alone. The Center for Consumer Freedom… Continued