Stories by PRNEWS

Catherine A. Bolton, executive director and COO of the Public Relations Society of America (PRSA), announced that she will not renew her contract when it expires at the end of 2006. Bolton, who has held… Continued

When the membership organization Washington Women in Public Relations (WWPR) took on DC Children’s Advocacy Center (also known as Safe Shores) as a pro bono client, it had more than a few barriers to overcome.… Continued

CHALLENGE: Encourage the PR industry to learn and profit from the tactics practiced by guerrilla marketing agencies. In terms of learning, it may depend solely on the individual considering the challenge. For some PR professionals,… Continued

Alissa Blate, executive VP/director of consumer lifestyle marketing with the MWW Group, is the winner of PR News’ Brand Marketer of the Year Award. Is it any coincidence that Alissa Blate majored in psychology but… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes discuss how certain PR-fueled blogs are attempting new practices and creating new territories for corporate marketing.) PHIL: Kids do it. Celebrities do it. Even… Continued

It’s not news that the Internet provides PR practitioners with a previously unavailable array of measurement tools. The news is what those tools are and how to most effectively use them. In the “Research and… Continued

Company: Harrah’s Entertainment Agency: Trahan, Burden & Charles Timeframe: Early 2004 – May 2004 Budget: $146,000 When Binions of Las Vegas closed its Horseshoe Casino in 2004 due to bankruptcy, it brought into question the… Continued

An article in the November 16 edition incorrectly referred to United Technologies Corp. as United Technology.

Allen H. Center, APR, a founding member of the Public Relations Society of America, passed away on Nov. 13 at his home in San Diego; he was 93. Center began his media career during World… Continued

QUESTION: How does the average PR professional conceive, execute and measure a PR campaign? ANSWER: Whether an “average PR professional” exists can be debated, but a new survey on the nonprofit side of the PR… Continued