Stories by PRNEWS

Image Patrol: PR News Report Cards: It’s a Relationship, Stupid!

February 6th, 2006 by

By Katie Paine I had a musician friend who used to say that when he was playing at this one bar, “You could tell how soon the fight was going to break out by the… Continued

The CSR Road Map: Navigating Through Uncharted Territory

February 6th, 2006 by

For many companies, corporate social responsibility (CSR) is still a vast and unknown dimension. How do you approach it from both a business and a good-works perspective? How, in a world full of significant needs… Continued

PR Movers

January 30th, 2006 by

John Blake was appointed vice president of communications for Ryan-Sanders Baseball, the Corpus Christi, TX-based owner of two minor league teams: the Round Rock Express of the Pacific Coast League and the Corpus Christi Hooks… Continued

Phil & Courtney Talking PR: HR into PR: Lost In Translation

January 30th, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes consider the perils of poor HR practices when it comes to communications.) PHIL: I once worked at a PR agency where the receptionist claimed she… Continued

Strong Corporate Culture Has Medicinal Effects

January 30th, 2006 by

In an age of large-scale identity crises, a strong culture is one of the best ways for a company to stand out from the crowded corporate backdrop. In this installment of the Corporate Reputation Gauge,… Continued

Go Tell it on the Mountain: Diabetes Campaign Hits New PR Peaks

January 30th, 2006 by

Company: Novo Nordisk Agency: Biosector 2 In recent years, a great deal of media coverage has been generated about diabetes, which affects 20.8 million people (or 7% of the total population). Many high-profile celebrities have… Continued

PR Personality Profile

January 30th, 2006 by

PR, Mark Cuban-Style There aren’t too many CEOs who enjoy a higher media profile than Mark Cuban. And fewer have been so successfully involved in a variety of press-generating operations. Cuban was co-founder of the… Continued

How Can Nonprofits Secure Corporate CSR Funds?

January 30th, 2006 by

QUESTION: Last week’s PR News had plenty of information regarding how companies have incorporated the principles of Corporate Social Responsibility (CSR) into their business strategies. But what about a perspective from the other side? Specifically,… Continued

Corporate Blogs: Take a Long Look Before Making a Digital Leap

January 30th, 2006 by

By Ted Birkhahn Unless you’ve been living in a cave for the past year, it has been impossible to escape the onslaught of media coverage and debate over the evolving world of blogs. From the… Continued

PR Pulse: Parlez-vous search engine?

January 30th, 2006 by

By now, every Net surfer knows that American companies Google and Yahoo! dominate the search engine industry. But the French insist (as the French often do) that they can do the same thing better: French… Continued