QUESTION: How much of a corporate blog should belong to the corporate side and how much belongs to the blogger? ANSWER: There is no be-all/end-all answer to this still-evolving field. One person who is defining… Continued
Stories by PRNEWS
Understanding and Selling the Value of Public Relations
February 20th, 2006 by PRNEWSBy Jeffrey Sandman A recent internal study conducted by Procter & Gamble, the world’s largest consumer-products group, found a much higher return on investment from their public relations expenditures than their advertisements. As a result,… Continued
VNR Challenge: Measuring Audiences, Getting Quality Airtime
February 20th, 2006 by PRNEWSWhen Doug Simon received the results of a survey co-sponsored by his company, DS Simon Productions, and PR News, there was one set of numbers that bothered him. When asked, “Have you ever received an… Continued
U.S. PR Pros Offer Solutions For Denmark Boycott Crisis
February 20th, 2006 by PRNEWSMuch of the recent news coverage of the Islamic world’s protests of cartoons published in the Danish newspaper Jyllands-Posten have focused on the Muslim perceptions of blasphemy in depicting the Prophet Muhammad in comic situations,… Continued
Phil & Courtney Talking PR: Big Mouth on the Mountain?
February 13th, 2006 by PRNEWS(This week, PR News editors Phil Hall and Courtney Barnes throw snowballs at Olympic skier Bode Miller and his penchant for reckless sound bites.) PHIL: I don’t envy the damage control squad on the U.S.… Continued
And the Winner Is: The Tech Museum Awards!
February 13th, 2006 by PRNEWSCompany: Tech Museum of Innovation Agency: Ketchum Timeframe: 2003 to present Budget: N/A (pro bono account) The world of awards can roughly be divided into three very uneven parts. The first are the high-profile awards… Continued
PR Personality Profile: PR Planning to Help Wounded Veterans
February 13th, 2006 by PRNEWSAs of the beginning of this month, there have been more than 17,000 American military personnel who were injured while on duty in Iraq and Afghanistan. Since 2004, a non- partisan and nonprofit organization called… Continued
An Industry Checkup; Bad PR, Positive Effects
February 13th, 2006 by PRNEWSQUESTION: Are senior PR managers still struggling to get a seat at the table with their C-suite peers, or is the profession’s struggle to grow in relevancy finally seeing the light of day? ANSWER: Based… Continued