Stories by PRNEWS

Non-Sell Blogging; PR for Invisible Indians

February 20th, 2006 by

QUESTION: How much of a corporate blog should belong to the corporate side and how much belongs to the blogger? ANSWER: There is no be-all/end-all answer to this still-evolving field. One person who is defining… Continued

Understanding and Selling the Value of Public Relations

February 20th, 2006 by

By Jeffrey Sandman A recent internal study conducted by Procter & Gamble, the world’s largest consumer-products group, found a much higher return on investment from their public relations expenditures than their advertisements. As a result,… Continued

PR Pulse

February 20th, 2006 by

According to a report from Reuters, the Iranian newspaper Hamshahri issued a global call for entries in a competition for cartoons that made fun of the Jewish victims of the Holocaust. Following the news of… Continued

VNR Challenge: Measuring Audiences, Getting Quality Airtime

February 20th, 2006 by

When Doug Simon received the results of a survey co-sponsored by his company, DS Simon Productions, and PR News, there was one set of numbers that bothered him. When asked, “Have you ever received an… Continued

U.S. PR Pros Offer Solutions For Denmark Boycott Crisis

February 20th, 2006 by

Much of the recent news coverage of the Islamic world’s protests of cartoons published in the Danish newspaper Jyllands-Posten have focused on the Muslim perceptions of blasphemy in depicting the Prophet Muhammad in comic situations,… Continued

PR Movers

February 13th, 2006 by

Eric Nemeth has been named director of public relations for both the Wachovia Center and the Wachovia Spectrum, both in Philadelphia. He was marketing manager of the Rose Garden in Portland, OR. Cleveland-based Eaton Corporation… Continued

Phil & Courtney Talking PR: Big Mouth on the Mountain?

February 13th, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes throw snowballs at Olympic skier Bode Miller and his penchant for reckless sound bites.) PHIL: I don’t envy the damage control squad on the U.S.… Continued

And the Winner Is: The Tech Museum Awards!

February 13th, 2006 by

Company: Tech Museum of Innovation Agency: Ketchum Timeframe: 2003 to present Budget: N/A (pro bono account) The world of awards can roughly be divided into three very uneven parts. The first are the high-profile awards… Continued

PR Personality Profile: PR Planning to Help Wounded Veterans

February 13th, 2006 by

As of the beginning of this month, there have been more than 17,000 American military personnel who were injured while on duty in Iraq and Afghanistan. Since 2004, a non- partisan and nonprofit organization called… Continued

An Industry Checkup; Bad PR, Positive Effects

February 13th, 2006 by

QUESTION: Are senior PR managers still struggling to get a seat at the table with their C-suite peers, or is the profession’s struggle to grow in relevancy finally seeing the light of day? ANSWER: Based… Continued