Stories by PRNEWS

By Brian MCManus Purchases and consumption are emotionally-driven events, and organizations that fully understand and appreciate this reality, especially those selling commodities, are better positioned for success. This is not new information to PR pros;… Continued

The Global Reporting Initiative, an independently-operated collaborating center of the United Nations Environment Program, is seeking input from PR professionals to update its corporate social responsibility (CSR) reporting guidelines. CSR-related suggestions and comments can be… Continued

By Katie Paine I had a musician friend who used to say that when he was playing at this one bar, “You could tell how soon the fight was going to break out by the… Continued

For many companies, corporate social responsibility (CSR) is still a vast and unknown dimension. How do you approach it from both a business and a good-works perspective? How, in a world full of significant needs… Continued

John Blake was appointed vice president of communications for Ryan-Sanders Baseball, the Corpus Christi, TX-based owner of two minor league teams: the Round Rock Express of the Pacific Coast League and the Corpus Christi Hooks… Continued

(This week, PR News editors Phil Hall and Courtney Barnes consider the perils of poor HR practices when it comes to communications.) PHIL: I once worked at a PR agency where the receptionist claimed she… Continued

In an age of large-scale identity crises, a strong culture is one of the best ways for a company to stand out from the crowded corporate backdrop. In this installment of the Corporate Reputation Gauge,… Continued

Company: Novo Nordisk Agency: Biosector 2 In recent years, a great deal of media coverage has been generated about diabetes, which affects 20.8 million people (or 7% of the total population). Many high-profile celebrities have… Continued

PR, Mark Cuban-Style There aren’t too many CEOs who enjoy a higher media profile than Mark Cuban. And fewer have been so successfully involved in a variety of press-generating operations. Cuban was co-founder of the… Continued

QUESTION: Last week’s PR News had plenty of information regarding how companies have incorporated the principles of Corporate Social Responsibility (CSR) into their business strategies. But what about a perspective from the other side? Specifically,… Continued