Stories by PRNEWS

By Richard Laermer Why can’t people be careful these days? Sure, you heard your parents mumble that at one time or another, but I’m talking about writing. Almost everything I read has errors in it… Continued

“What is a credit union?” Customer research of young consumers by the Eastern Ontario Alliance of Credit Unions (EOACU) found a double response to that query: Either people were clueless regarding credit unions or they… Continued

“Companies need it. Without it they can’t innovate, build consensus, or go to market. Markets need it. Without it they don’t know what works and what doesn’t; don’t know why they should give a damn.… Continued

Back in 1996, software developer Eric Robichaud decided to eschew retail channels and sell his Rhode Island Soft Systems line of utilities and computer games via e- commerce. While Net denizens had no problems adapting… Continued

General Electric, Fairfield, CT, appointed Dan Henson chief marketing officer. He was chief commercial officer of GE Commercial Finance, and in his new capacity he will oversee the company’s communications projects. Susan Goodenow has been… Continued

(This week, PR News editors Phil Hall and Courtney Barnes lament the increasingly nasty state of Washington-style PR.) COURTNEY: My loyalty will always lie with my hometown of Washington, D.C., but it has to be… Continued

Nix the Bunny, Cue the Manatee When it comes to identifying an animal that goes with Easter, the bunny is the top choice. But if the Save the Manatee Club has its way, Peter Cottontail… Continued

Company: Wisdom Publications Budget: $24,000 Wisdom Publications is a small nonprofit book publisher based in Sommerville, MA, which focuses on titles relating to Buddhist studies and principles. Not unlike other niche publishers, it has its… Continued

By Brian MCManus Purchases and consumption are emotionally-driven events, and organizations that fully understand and appreciate this reality, especially those selling commodities, are better positioned for success. This is not new information to PR pros;… Continued

The Global Reporting Initiative, an independently-operated collaborating center of the United Nations Environment Program, is seeking input from PR professionals to update its corporate social responsibility (CSR) reporting guidelines. CSR-related suggestions and comments can be… Continued