Stories by PRNEWS

Frank Ovaitt is not one to luxuriate on his laurels. In a visit to the PR News office to discuss the upcoming 50th anniversary of the Institute for Public Relations (IPR), the president and CEO… Continued

Ann-Tyler Sangston is an associate vice president of CRT/tanaka and heads the firm’s office in Charlotte, NC. Here she evaluates the most effective practices in the realm of brand marketing. It seems everything these days… Continued

(This week, PR News editors Phil Hall and Courtney Barnes consider the ABCs of CSR.) PHIL: A lot of people view Corporate Social Responsibility (CSR) the same way they view eating vegetables. Some people grudgingly… Continued

PR News announces the addition of three highly-regarded industry leaders to its Advisory Board: Chris Hammond, vice president for communications and business development at Wells Fargo; Brenda C. Siler, national director of communications and marketing… Continued

Company: Foley & Lardner LLP Agency: In-House Budget: No cost or budget The Chicago office of the law firm Foley & Lardner LLP found itself in a unique niche market: Offering expertise on the legal… Continued

QUESTION: How is the PR industry using VNRs? ANSWER: It appears that VNR campaigns are going to remain the same this year versus last year. A recent survey conducted by PR News and DS Simon… Continued

By Andrew Bernstein In the last few years, the importance of building and maintaining brands and corporate reputation has only grown as a priority for organizations. This has been both an evolution as well as… Continued

Sometimes PR professionals can learn a thing or two from the so-called amateurs. Case in point: Douglas Haddad, a seventh grade science teacher in Connecticut, co-authored a health and fitness book titled Ten Top Tips… Continued

As the child prodigy of communications that made headway in tying PR to sales, measurement is now invading a smaller subset of the profession – that is, CSR – and giving practitioners whole new reasons… Continued

Corporate Social Responsibility (CSR) is anything but a stagnant practice. In fact, it is evolving in significant and often surprising ways. Throughout the business world, CSR is being employed in an imaginative and frequently provocative… Continued