Stories by PRNEWS

As the child prodigy of communications that made headway in tying PR to sales, measurement is now invading a smaller subset of the profession – that is, CSR – and giving practitioners whole new reasons… Continued

Corporate Social Responsibility (CSR) is anything but a stagnant practice. In fact, it is evolving in significant and often surprising ways. Throughout the business world, CSR is being employed in an imaginative and frequently provocative… Continued

The Hispanic Public Relations Association has named Romina Bongiovanni, western region manager at Edelman Diversity Solutions, the group’s president for 2006. Leticia Rhi Buckley, the director of marketing and communications for the Music Center -… Continued

(This week, PR News editors Phil Hall and Courtney Barnes revisit the communications foul-up during the recent West Virginia coal mining tragedy and consider its implications for PR professionals.) COURTNEY: After watching the recent West… Continued

The vision, leadership, quality of products and services, and financial performance exhibited by successful companies are spearheaded most often by employees; as such, it stands to reason that companies would seek to attract and retain… Continued

Just over a decade since the company’s inception, Vocus executives made their entree onto the NASDAQ last week by ringing the ceremonial opening bell to commemorate their initial public offering with the marketplace. As of… Continued

Companies: The Patriot-News; EDGE Boston Agencies: Pavone (Patriot-News); In-House (EDGE Boston) Budgets: $7,500 (Patriot-News); N/A (EDGE Boston) Local media outlets field inquiries from PR professionals constantly. But what happens when the local media outlets need… Continued

QUESTION: When facing media inquiries involving a sticky-wicket situation, is “No comment” an acceptable answer to indelicate questions from reporters? ANSWER: PR News asked a trio of well-known industry experts to weigh in on the… Continued

By Fred Bratman The ultimate goal of nearly every employee in a corporation – and most certainly for external communications consultants – is to become the CEO’s ‘Trusted Adviser.’ While the competition for such status… Continued

The presidential use of the “recess appointment,” in which the White House uses the Congressional recess period to fill federal appointments requiring Senate confirmation, is not uncommon for naming controversial choices to judicial or ambassadorial… Continued