Stories by PRNEWS

Page Society’s Bolton Seeks Expanded Role as PR Industry Thought Leader

January 16th, 2006 by

The old saw “The more things change, the more they stay the same” does not apply to Roger Bolton, the new president of the prestigious Arthur W. Page Society. Bolton, the senior vice president of… Continued

PRSA’s Procter-Rogers Ready To Take Industry in New Directions

January 16th, 2006 by

For Cheryl I. Procter-Rogers, the new president of the Public Relations Society of America (PRSA), 2006 will be a year of transitions for both the organization and the PR industry. Procter-Rogers, the Chicago-based regional corporate… Continued

Phil & Courtney Talking PR: Need a Celebrity Spokesperson? Let’s Not Get Too Animated

January 9th, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes weigh the options for PR professionals in search of flesh-and-blood and/or paint-and-ink spokespersons.) PHIL: Sometimes you can find PR lessons in very unlikely places. For… Continued

PR Movers

January 9th, 2006 by

Volkswagen of America in Auburn Hills, MI, appointed Clark Campbell, formerly a product information and communications team leader, as its new public relations manager. The Montana National Guard named Maj. Garth Scott to head its… Continued

Case Study: Out of Orange Juice Chaos Comes Order: A Streamlined Web Site Scores a PR Hit

January 9th, 2006 by

Company: Florida Dept of Citrus (FDOC) Agency: GolinHarris Budget: $115,000 There’s nothing like starting the day with a fresh glass of orange juice. But for the Florida Department of Citrus (FDOC) – an executive agency… Continued

CSR Philosophy and Practices Gain Strength in Asia; PR Professionals Consider Themselves

January 9th, 2006 by

QUESTION: We hear so much about the Asian economies running past the American economy. But does the Asian corporate sector view the concept and practice of Corporate Social Responsibility (CSR) with the same degree of… Continued

Integrated Advocacy Campaigns Create Relevancy in Washington

January 9th, 2006 by

By William J. Morley Members of Congress and senior White House officials are routinely bombarded by thousands of special interests seeking attention, access and, ultimately, support for every conceivable cause and constituency. Many of the… Continued

PR Pulse: A Beefy PR Push

January 9th, 2006 by

Last month, the Japanese government lifted its two-year-old ban on American beef imports, which was originally imposed over fears of mad cow disease. Japan was previously the largest foreign market for American beef, purchasing 330,000… Continued

Profiles in Courage: Taking a Proactive Approach to Crisis Communications

January 9th, 2006 by

Last summer, Arthur Wiese was in the middle of a personal crisis – he was en route to Columbus, OH, for the funeral of his wife’s sister – when he received a call about the… Continued

PR Execs Make Way as Integration Takes a Seat at the Table

January 9th, 2006 by

The concept of integration has a long and storied history of dipping its lithe finger into wading pools of every sort, from the politics of civil rights to the logarithms of calculus, to the bandwidth… Continued