Stories by PRNEWS

The coverage of Drew Setter in the March 6 edition did not cite the Renewable Energy Industries Association of New Mexico as Setter’s client for the PR campaign profiled in that article.

Company: The Navajo Nation’s HIV Prevention Program Timeframe: On-going This case study involves challenges related to health care communications, overcoming cultural barriers, delivering information in two languages and dealing with government entities in Washington and… Continued

Question: How can a PR department boost its level of crisis preparedness? ANSWER: By never being too ready. In the February 28 PR News Webinar “Advanced Crisis Management For PR Professionals,” Steven Cody, managing partner… Continued

By Rebecca B. Anderson While there’s no question today that using metrics to track, quantify and improve public relations ROI is essential, many questions do remain about how, exactly, to go about it. Should we… Continued

The Golden Ruler Award, the industry’s top honor for public relations measurement and evaluation, has been renamed in honor of Jack Felton, former president and CEO of the Institute for Public Relations and a co-founder… Continued

PR professionals have been confronting the digital frontier for years now, but it has yet to become a perfect science. Thus, the best approach is to take challenges one at a time, individually mastering the… Continued

Government lobbying often relies heavily on PR strategies to leverage influence. Yet in the wake of the Jack Abramoff scandals that rocked Washington, it might appear the lobbyists themselves are in need of PR assistance.… Continued

Metro-Goldwyn-Mayer, Los Angeles, named Priority PR founder Jeff Pryor to the newly created post of executive vice president of corporate communications. InterContinental Hotels Group Asia Pacific, Singapore, named Birte Sebastian as director of corporate communications… Continued

(This week, PR News editors Phil Hall and Courtney Barnes debate the value of media outlets that reprint press releases verbatim and pretend they are original articles.) PHIL: Here’s something every PR professional will relate… Continued

What do the U.S. military, a “Golden Girl” and an Irish rock star-turned-humanitarian have in common? Relatively little, except that all were recently the focus of high profile PR campaigns. But high profile PR doesn’t… Continued