Stories by PRNEWS

Tip Sheet: Research Tips for the Budget-Strapped: Spend a Little, Get a Lot

April 3rd, 2006 by

By Angela Jeffrey For today’s Tip Sheet, I’m moving away from my comfort zone (media analysis) and highlighting research tips from one of the best white papers on the Institute for Public Relations Commission for… Continued

PR Pulse

April 3rd, 2006 by

The Plank Center for Public Relations Studies at The University of Alabama has announced a new competition where up to $25,000 in competitive grants will be awarded to PR professionals and students. The program, according… Continued

In Pursuit of Effective Measurement: Establishing Criteria, Setting Goals

April 3rd, 2006 by

(This article was written by Nancy Sells, senior vice president of sales strategy & implementation at PR Newswire, and Ira Krawitz, vice president of evaluation services at PR Newswire.) Measuring the effectiveness of public relations… Continued

A Warning to Corporate America: Sister Patricia is Watching You

April 3rd, 2006 by

Sister Patricia Wolf may not seem very intimidating when you walk into her office at the Interfaith Center on Corporate Responsibility (ICCR) in New York. But when it comes to getting corporate America to toe… Continued

PR Personality Profile: PR With Spirit…And Spirituality

March 27th, 2006 by

When Gerry Harrington accepts an Award for Excellence at the Religion Communicators Council’s DeRose-Hinkhouse Memorial Awards ceremony in Dallas this Thursday (March 30), it will be a confirmation of his distinctive approach to public relations.… Continued

Phil & Courtney Talking PR: Washington’s PR War Against Iran: Is the VOA Really DOA?

March 27th, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes question a new PR initiative regarding Voice of America braodcasts aimed at Iran.) PHIL: No one will ever accuse the Bush Administration of being subtle… Continued

Corporate Reputation Gauge: Stock Performance: It’s Hit or Miss on the Trading Room Floor

March 27th, 2006 by

If profit is on the brain (and when is it not?), this week’s gauge, provided with data from Delahaye, is just what the shareholders ordered. Stock performance, noted over the period from April 2004 to… Continued

Lessons Learned: Tips on Hosting Events In Non-Traditional Settings

March 27th, 2006 by

A book event at a casino? Why not? The savvy PR officers at many famous siteshave found new business opportunities by hosting non-traditional events and activities. For PR professionals seeking out non-traditional settings for their… Continued

Case Study: A Real PR Gamble: Mohegan Sun Places a Bet On Hosting Book Tours and Signings in a Casino

March 27th, 2006 by

Company: Mohegan Sun Agency: Middleton & Gendron Timeframe: July 2003 to present Casino junkies hit their favorite gambling halls with the expectation of greeting their usual favorites: Croupiers with a deft slice of cards, slot… Continued

PR Spotlight: Wells Fargo’s First Blog Profiles the 1906 Earthquake While Addressing Current Disaster Preparedness

March 27th, 2006 by

The centennial of the 1906 earthquake that destroyed San Francisco and the contemporary repercussions of that catastrophe are the subject of the first blog created by Wells Fargo. “Guided by History” (http://blog.wellsfargo.com/GuidedByHistory) provides a unique… Continued