Stories by PRNEWS

Company: Mohegan Sun Agency: Middleton & Gendron Timeframe: July 2003 to present Casino junkies hit their favorite gambling halls with the expectation of greeting their usual favorites: Croupiers with a deft slice of cards, slot… Continued

The centennial of the 1906 earthquake that destroyed San Francisco and the contemporary repercussions of that catastrophe are the subject of the first blog created by Wells Fargo. “Guided by History” (http://blog.wellsfargo.com/GuidedByHistory) provides a unique… Continued

Question: How does the federal government approach the subject of media relations? ANSWER: With a lot of money. A report by the Government Accounting Office (released last month) found that the Bush Administration spent more… Continued

By Tim Bahr The Internet has created a new communications platform that now allows organizations to reach consumers directly with video content in a cost-effective and interactive manner that was not possible until recently. In… Continued

Here’s a PR event that is literally out of this world: Element 21 Golf Co., a Toronto-based manufacturer of golf equipment, has arranged with Russia’s space agency for a cosmonaut to carry its clubs and… Continued

While measurement mavens across the PR profession agree that clip counts are no longer the be-all/end-all, media monitoring still has a viable place in the communications industry. In a recent survey of approximately 400 professionals,… Continued

Fundraising events have long been a challenge to the PR professional. Getting the desired level of media attention and financial donations requires a double dose of PR planning and strategy. Increasingly, PR professionals hosting fundraising… Continued

Gwendolyn Quinn is more accustomed to working behind the scenes than in the spotlight. So imagine her reaction when word arrived that the New York City Council was issuing a proclamation honoring the African American… Continued

(This week, PR News editors Phil Hall and Courtney Barnes discuss dubious activity reports where media coverage is “pending” but actual results are nowhere to be seen.) PHIL: More often than I care to recall,… Continued

There is no shortage of information relating to the buying power of specific communities within the population. Yet multicultural PR is still not a sure thing, as many corporations and organizations discover in their outreach… Continued