Stories by PRNEWS

Company: Restore Medical Agency: Lois Paul & Partners Budget: $60,000 (three-month launch) Timeframe: September 2004 to present Here’s a unique way to measure the success of a PR campaign: Having Jay Leno refer to the… Continued

(In this new column, PR News calls on leading experts to provide their professional advice to help junior level PR planners reach their fullest potential – while perhaps aiding some senior level executives to brush… Continued

By Jeremy D. Bridgman They can be both the hardest working and the most ineffective employees your organization will have. They can surprise as easily as they can frustrate. And, they have a direct impact… Continued

Did you hear about the Barbie doll that helped a PR student win $5,000? Liesbeth De Smedt, a graduate student at the University of Southern California-Annenberg School for Communication, won the Grand Prize in the… Continued

There is an old saying that insists: Experience is the best teacher. When it comes to crisis communications training, it would appear that experience is also the primary teacher. A recent survey conducted by PR… Continued

… And no, that’s not a forbearer of the apocalypse; it’s a nod to the seismic shift occurring in the underbelly of the PR industry, and it was a common theme at the 9th annual… Continued

Kristi King doesn’t surprise very easily, but her nonplussed attitude was temporarily put on hold when she discovered she was the winner of NASCAR’s 2006 Track PR Representative of the Year Award. “I was very… Continued

(This week, PR News editors Phil Hall and Courtney Barnes kick up their heels for the cause of media training.) PHIL: Hey, Courtney, I decided to teach myself ballroom dancing. Once I get my dance… Continued

In honor of St. Patrick’s Day, our PR Scorecard is wearing the green with profiles of Irish businesses and individuals. PR pop quiz: Did you know Ireland is the world’s fourth strongest economy (according to… Continued

Delahaye released its 2005 media index of corporate reputation standings late last month, and tech giant Microsoft topped the list thanks to coverage of its strong revenue growth, product development and financial management. This comes… Continued