Stories by PRNEWS

Don’t be surprised if you hear Drew Setter humming “Let the Sunshine In” or “Windmills of Your Mind” at his Albuquerque, NM, office. The president of Drew Setter & Associates, he scored a grand slam… Continued

QUESTION: How can PR professionals anticipate and overcome digital risk factors? ANSWER: As more and more companies venture into the world of digital marketing, many face unchartered waters that are teeming with perils and ripe… Continued

By Mark Weiner In the financial world, “Return On Investment” (ROI) and “Value” are terms that are commonly understood and measured, but not so in the world of public relations, where “ROI” and “Value” are… Continued

Interfaith PR unity is a rare occurrence in Russia, which has a long history of animosity between its three major religions. However, the nation’s Christian, Muslim and Jewish leadership unified their PR machinery by pressuring… Continued

The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis… Continued

For many years, American corporations have literally salivated over the commercial prospects of the Chinese market: 1.3 billion people, or 25% of the total global population. But for companies trying to cross the Pacific, there… Continued

BellSouth Corporation, Atlanta, announced Jeff Battcher is the new vice president-corporate communications. He assumes responsibility for the company’s internal and external communications and event marketing departments. Formerly a senior director in charge of media relations,… Continued

(This week, PR News editors Phil Hall and Courtney Barnes help their PR friends by unscrewing the hinges on the C-suite door.) PHIL: Last month, the U.S. Department of Defense published a 136-page report detailing… Continued

Few PR professionals find themselves making the leap from an internship to management without pausing for support-staff duties in the proverbial lower rungs. But there is always an exception to the rules and in this… Continued

Boycotts can be one of the most effective tools for activists seeking PR leverage on behalf of their causes. But not every boycott is successful. Several current boycott campaigns have been marred by inadequate PR… Continued