Stories by PRNEWS

Question: How can a PR department boost its level of crisis preparedness? ANSWER: By never being too ready. In the February 28 PR News Webinar “Advanced Crisis Management For PR Professionals,” Steven Cody, managing partner… Continued

By Rebecca B. Anderson While there’s no question today that using metrics to track, quantify and improve public relations ROI is essential, many questions do remain about how, exactly, to go about it. Should we… Continued

The Golden Ruler Award, the industry’s top honor for public relations measurement and evaluation, has been renamed in honor of Jack Felton, former president and CEO of the Institute for Public Relations and a co-founder… Continued

PR professionals have been confronting the digital frontier for years now, but it has yet to become a perfect science. Thus, the best approach is to take challenges one at a time, individually mastering the… Continued

Government lobbying often relies heavily on PR strategies to leverage influence. Yet in the wake of the Jack Abramoff scandals that rocked Washington, it might appear the lobbyists themselves are in need of PR assistance.… Continued

Metro-Goldwyn-Mayer, Los Angeles, named Priority PR founder Jeff Pryor to the newly created post of executive vice president of corporate communications. InterContinental Hotels Group Asia Pacific, Singapore, named Birte Sebastian as director of corporate communications… Continued

(This week, PR News editors Phil Hall and Courtney Barnes debate the value of media outlets that reprint press releases verbatim and pretend they are original articles.) PHIL: Here’s something every PR professional will relate… Continued

What do the U.S. military, a “Golden Girl” and an Irish rock star-turned-humanitarian have in common? Relatively little, except that all were recently the focus of high profile PR campaigns. But high profile PR doesn’t… Continued

Many areas within post-Katrina New Orleans have yet to resume normalcy: Less than half of the city’s 480,000 residents have returned, many hospitals and public schools remain closed, and basic public services such as trash… Continued

Company: The Ogden Museum of Southern Art Timeframe: September 2005 to present Museums and the PR surrounding special exhibitions have been the economic energy source for many cities. But in the six months since Hurricane… Continued