Stories by PRNEWS

THE CHALLENGE: Creating a low-cost, high-impact promotional vehicle. THE SOLUTION: Screensavers. Screensavers? We know what you are thinking: Oh, they are so 1990s! In this age of podcasts and wikis and Bluetooth and Blackberries, a… Continued

For most people, giving a speech before a large audience ranks in the same category of endeavors as root canals and tax audits. To help make this process less painful, PR News called on Susan… Continued

By Jeffrey Sandman The cliché that seems to be repeated in every high-profile civil case is an attorney telling the press that he or she will “not try this case in the court of public… Continued

Can PR save the government of Kenya from its image of corruption and inefficiency? According to a report in the Nairobi daily newspaper The Standard, a government- sponsored task force investigated the question and recommended… Continued

In creating the press release announcing the Semiconductor Environmental Safety & Health Association’s 28th Annual International High Technology ESH Symposium & Exposition, one might assume that an issue unique to the semiconductor industry would be… Continued

(PR is, in its own way, a sales profession: In this case, the selling involves ideas, information and messages. From the agency side, there is a business aspect with efforts to sell the agency’s viability… Continued

What can the PR industry learn from the world of opera? Plenty, especially if the maestro conducting the lesson is Michael Capasso, co-founder and general director of the Dicapo Opera Theatre in New York. Pay… Continued

(This week, PR News editors Phil Hall and Courtney Barnes part company as Courtney heads off for a new career in, of all things, the public relations industry.) PHIL: I have some sad news to… Continued

Roger Bolton announced his retirement as senior vice president of communications for Aetna, headquartered in Hartford, CT. Bolton has been with Aetna for 11 years and will remain at the company until a replacement is… Continued

What are the effects of long-term financing on high-visibility PR? If this week’s edition of the Delahaye corporate reputation gauge is any indication, the effects can be staggering. This week’s measurement chart covers the period… Continued