Stories by PRNEWS

How To…Keeping Fit Will Help Fuel Your Work

May 15th, 2006 by

Nobody will ever claim public relations is a profession that helps to build healthy bodies. For the office-bound, working in high-stress conditions and at long hours in a sedentary position at an ergonomically inefficient workstation,… Continued

Tip Sheet: In Praise of the Human Touch

May 15th, 2006 by

By Brandi North-Williams Technology is often viewed as a solution to problems. However, this solution has also created problems. The digital technology boom of present is causing problems in the public relations industry. Industry professionals… Continued

PR Pulse

May 15th, 2006 by

The current oil crisis has helped to raise awareness of the potential of ethanol fuels, but getting people to put ethanol in their tanks requires an extra PR push. Score one for the “Yellow Dime”… Continued

Salary Report: Junior Level PR Scores Highest Salary Percentage Increases

May 15th, 2006 by

If Willie Sutton were still alive and considering a career change, he might want to find work in the junior level of the public relations industry. After all, a new report suggests that’s where the… Continued

How to Create a Truly Successful Corporate Responsibility Report

May 15th, 2006 by

(In this excerpt from the newly-published PR News Guide to the Best Practices in Social Responsibility, Karyn Margolis, a senior account supervisor in the New York corporate and public affairs practice at Edelman, details how… Continued

PR Personality Profile: No Dirty Laundry

May 8th, 2006 by

Score another ex-journalist for the PR world: Randy Radtke, formerly the editor of the Ripon (WI) Commonwealth Press, joined Alliance Laundry Systems last January. His title is “public relations specialist,” which is quite the euphemism… Continued

Phil & Aaron Talking PR: Ayn Rand Meets Exxon Mobil

May 8th, 2006 by

(This week, PR News editors Phil Hall and Aaron Jenkins exchange objectivist insights on an oil executive’s retirement gift while filling their gas tank.) PHIL: You know you have a major PR problem when the… Continued

PR Scorecard: Good PR / Bad PR: A Big Mac or a Big Muck?

May 8th, 2006 by

McDonald’s is going to have its hands full in the coming months when it comes to maintaining its PR image. The release of Eric Schlosser’s new book, “Chew On This: Everything You Don’t Want to… Continued

Case Study: Dallas Law Firm’s Charitable Foundation Puts PR Focus on Educational Achievement

May 8th, 2006 by

Organization: Bickel & Brewer Foundation Agency: Carter Public Relations Timeframe: Throughout 2005 There is an old and cynical saying that insists bad news is good news in the media business. There is also the popular… Continued

PR Spotlight: Mickey Mouse Comes to Watts

May 8th, 2006 by

As part of its longstanding CSR commitment to the Boys & Girls Clubs of America, Disney Worldwide Outreach brought a healthy dose of its show biz razzle- dazzle to the Watts section of Los Angeles.… Continued