Stories by PRNEWS

By Annie Weber Well done research is an incredibly powerful tool for achieving many key public relations objectives. Whether it’s winning editorial coverage, establishing you or your clients as thought leaders, building a brand, or… Continued

So, what’s more important to a municipal budget, police officers or public relations officers? For the resort town of Ocean City, MD, it would appear cops gain priority. The town’s 2007 budget, which is currently… Continued

(One of the trickier elements of crisis communications involves the apologetic acknowledgement of error. But in crisis communications, as in life, saying “I’m sorry” is never an easy thing to do. In this exclusive excerpt… Continued

Has the C-suite finally learned to appreciate and value the services of its PR departments? Or would the corporate powers happily shut down and outsource their internal communications divisions as part of a budget-cutting endeavor.… Continued

You don’t need to sell Gary Sherwin on the value of public relations. As the new president and CEO of the Newport Beach (CA) Conference & Visitors Bureau, Sherwin has been there and done that… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins discuss word-of-mouth PR and the unlikely results it can generate.) PHIL: You may not believe this, but one of the most popular characters in the… Continued

When it comes to creating a video, whether it is for VNR release or distribution across the corporate sales channels, there is a good chance this work will be outsourced to a production company. While… Continued

Organization: American Business Media Budget: Approximately $100,000 Timeframe: June 2005 to March 2006 Planning an awards luncheon is a challenge unto itself. But planning a ceremony to commemorate both the awards program and a special… Continued

Nobody will ever claim public relations is a profession that helps to build healthy bodies. For the office-bound, working in high-stress conditions and at long hours in a sedentary position at an ergonomically inefficient workstation,… Continued

By Brandi North-Williams Technology is often viewed as a solution to problems. However, this solution has also created problems. The digital technology boom of present is causing problems in the public relations industry. Industry professionals… Continued