Stories by PRNEWS

The current oil crisis has helped to raise awareness of the potential of ethanol fuels, but getting people to put ethanol in their tanks requires an extra PR push. Score one for the “Yellow Dime”… Continued

If Willie Sutton were still alive and considering a career change, he might want to find work in the junior level of the public relations industry. After all, a new report suggests that’s where the… Continued

(In this excerpt from the newly-published PR News Guide to the Best Practices in Social Responsibility, Karyn Margolis, a senior account supervisor in the New York corporate and public affairs practice at Edelman, details how… Continued

Score another ex-journalist for the PR world: Randy Radtke, formerly the editor of the Ripon (WI) Commonwealth Press, joined Alliance Laundry Systems last January. His title is “public relations specialist,” which is quite the euphemism… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins exchange objectivist insights on an oil executive’s retirement gift while filling their gas tank.) PHIL: You know you have a major PR problem when the… Continued

McDonald’s is going to have its hands full in the coming months when it comes to maintaining its PR image. The release of Eric Schlosser’s new book, “Chew On This: Everything You Don’t Want to… Continued

Organization: Bickel & Brewer Foundation Agency: Carter Public Relations Timeframe: Throughout 2005 There is an old and cynical saying that insists bad news is good news in the media business. There is also the popular… Continued

As part of its longstanding CSR commitment to the Boys & Girls Clubs of America, Disney Worldwide Outreach brought a healthy dose of its show biz razzle- dazzle to the Watts section of Los Angeles.… Continued

Question: I hear so much about China as being a much-desired market for American brands, but I am not aware of any Chinese brands making their impact on the world. What is the level of… Continued

By Greg Smith There never has been a better (or worse) time to be a male PR practitioner. Results of my PhD study into “The Predominance of Women in PR” show that the industry has… Continued