Question: I hear so much about China as being a much-desired market for American brands, but I am not aware of any Chinese brands making their impact on the world. What is the level of… Continued
Stories by PRNEWS
Tip Sheet: Is PR Turning Into a Matriarchy?
May 8th, 2006 by PRNEWSBy Greg Smith There never has been a better (or worse) time to be a male PR practitioner. Results of my PhD study into “The Predominance of Women in PR” show that the industry has… Continued
PR Pulse: Hear Any Good Podcasts Lately?
May 8th, 2006 by PRNEWSWhat do PR professionals really think of podcasts? If a new survey from the Dallas chapter of the International Association of Business Communicators is any indication, it would seem that people think about podcasts but… Continued
Religion Communicators Explore Wider Media, Corporate Channels
May 8th, 2006 by PRNEWSIt is not news that faith-based organizations have been active in voicing their opinions on matters of political and socio-economic concerns. What is news, however, is the diversity of organizations that have banded together in… Continued
Can Writing and Publishing a Book Generate a Vigorous PR ROI?
May 8th, 2006 by PRNEWS(If you are considering a PR vehicle with shelf life, writing and releasing a book can help spread the word on your company’s activities and solidify the reputation of the person authoring the text. In… Continued
Correction
May 1st, 2006 by PRNEWSIn the April 17 edition’s article “Digital Media Platforms: Is PR Still Behind the Times?”, we incorrectly spelled the name of Medialink. We apologize for the error.
PR Personality Profile: Expertise Across Sectors
May 1st, 2006 by PRNEWSSome people can boast they’ve been around the block, but Stephanie Morris can claim that she’s been through a variety of neighborhoods. The Washington, DC-based PR veteran has been a visible force in the nonprofit… Continued
Phil & Aaron Talking PR: A Kick in the Reputation
May 1st, 2006 by PRNEWS(This week, PR News editors Phil Hall and Aaron Jenkins rue the pain of those who failed to think of reputation management before it was too late.) PHIL: I am not trying to be funny… Continued
PR Scorecard: Good PR / Bad PR: Lost in MySpace.com
May 1st, 2006 by PRNEWSThe online community MySpace.com has recently been the subject of intensive scrutiny from the media, law enforcement and politicians due to reports of sexual predators using the online community to victimize naive minors. However, too-trusting… Continued
Case Study: Baby On Board for a PR Journey
May 1st, 2006 by PRNEWSCompany: Bowman and Brooke LLP Agency: Levick Strategic Communications Timeframe: March 2004 to May 2005 Everyone knows the concept of diversity in the workforce is a noble and worthy cause. The challenge, however, is showing… Continued