Stories by PRNEWS

The PR Sherpa: China Mobile Calls Out; Hiring Business Consultants

May 8th, 2006 by

Question: I hear so much about China as being a much-desired market for American brands, but I am not aware of any Chinese brands making their impact on the world. What is the level of… Continued

Tip Sheet: Is PR Turning Into a Matriarchy?

May 8th, 2006 by

By Greg Smith There never has been a better (or worse) time to be a male PR practitioner. Results of my PhD study into “The Predominance of Women in PR” show that the industry has… Continued

PR Pulse: Hear Any Good Podcasts Lately?

May 8th, 2006 by

What do PR professionals really think of podcasts? If a new survey from the Dallas chapter of the International Association of Business Communicators is any indication, it would seem that people think about podcasts but… Continued

Religion Communicators Explore Wider Media, Corporate Channels

May 8th, 2006 by

It is not news that faith-based organizations have been active in voicing their opinions on matters of political and socio-economic concerns. What is news, however, is the diversity of organizations that have banded together in… Continued

Can Writing and Publishing a Book Generate a Vigorous PR ROI?

May 8th, 2006 by

(If you are considering a PR vehicle with shelf life, writing and releasing a book can help spread the word on your company’s activities and solidify the reputation of the person authoring the text. In… Continued

Correction

May 1st, 2006 by

In the April 17 edition’s article “Digital Media Platforms: Is PR Still Behind the Times?”, we incorrectly spelled the name of Medialink. We apologize for the error.

PR Personality Profile: Expertise Across Sectors

May 1st, 2006 by

Some people can boast they’ve been around the block, but Stephanie Morris can claim that she’s been through a variety of neighborhoods. The Washington, DC-based PR veteran has been a visible force in the nonprofit… Continued

Phil & Aaron Talking PR: A Kick in the Reputation

May 1st, 2006 by

(This week, PR News editors Phil Hall and Aaron Jenkins rue the pain of those who failed to think of reputation management before it was too late.) PHIL: I am not trying to be funny… Continued

PR Scorecard: Good PR / Bad PR: Lost in MySpace.com

May 1st, 2006 by

The online community MySpace.com has recently been the subject of intensive scrutiny from the media, law enforcement and politicians due to reports of sexual predators using the online community to victimize naive minors. However, too-trusting… Continued

Case Study: Baby On Board for a PR Journey

May 1st, 2006 by

Company: Bowman and Brooke LLP Agency: Levick Strategic Communications Timeframe: March 2004 to May 2005 Everyone knows the concept of diversity in the workforce is a noble and worthy cause. The challenge, however, is showing… Continued