The legal profession’s ability to offer clear and cogent messaging, often in the midst of heated crises or highly sensitive negotiations, has been recognized with the 2006 PR News Legal PR Awards. Covering the period… Continued
Stories by PRNEWS
How To…Ace That Meeting in Five Simple Steps
April 17th, 2006 by PRNEWSWhether you are happily ensconced in the C-suite or you are an account executive fresh out of school and plopped into your first job, you will sooner or later find yourself in a meeting. The… Continued
Tip Sheet: Ethics and Employee Blogging: ‘The Science Beneath the Art’
April 17th, 2006 by PRNEWSBy Frank Ovaitt If the telephone were new today, just appearing in the work place, would we be sorting out issues of whether or not employees should be able to place calls and speak their… Continued
Exclusive PR News/MediaLink Survey: Digital Media Platforms: Is PR Still Behind the Times?
April 17th, 2006 by PRNEWSThe digitalization of communications has introduced an array of new words into vocabularies industry-wide – podcasts, blogs, RSS feeds – all of which evolved from cryptic cyber dialects among underground “techie” communities to conversational verbiage… Continued
How Procter & Gamble Made The PR-to-Sales Connection
April 17th, 2006 by PRNEWS(This article was excerpted from the upcoming book “Unleashing the Power of Public Relations: The Contrarian’s Guide to Marketing and Communication” by Mark Weiner, president of Delahaye. The book will be published in June by… Continued
PR Personality Profile: From Vancouver With Gusto
April 10th, 2006 by PRNEWSWhen Marshall McLuhan spoke about a “global village,” he probably wasn’t thinking about PR agencies that operated across borders. Nonetheless, the Canadian scholar inspired a fellow Canuck to seek success in the North American PR… Continued
Phil & Courtney Talking PR: Learning a Harsh PR Lesson From the Chair Throwing School
April 10th, 2006 by PRNEWS(This week, PR News editors Phil Hall and Courtney Barnes question whether the message, the messenger or even the audience is to blame for unsuccessful PR campaigns.) PHIL: Back when I was in seventh grade,… Continued
Corporate Reputation Gauge: Management Strength: Another One Bites the Dust
April 10th, 2006 by PRNEWSA corporation, like a chain, is only as strong as its weakest link – or its weakest executive, as the case may be. That notion is maintained in this week’s corporate reputation gauge, provided with… Continued
Case Study: A Do-It-Yourself Global High-Tech Trade Conference
April 10th, 2006 by PRNEWSCompany: Globalpress Connection Timeframe: Sept. 2005 to March 2006 Starting a new trade conference is never a simple proposition, especially in the high-tech world. Between long-established trade shows and vendor-sponsored gatherings, it would appear this… Continued
PR Spotlight: A PR Matter of Life and Death: Raising Awareness of the Darfur Genocide
April 10th, 2006 by PRNEWSPromoting the introduction of a new product or service is a challenge for any PR professional. But how does one go about promoting awareness of an ongoing genocide in a distant country? For the Unitarian… Continued