Stories by PRNEWS

By Peter Granat You can have all the facts, know what you want to say, and believe that your message is important to your audience, yet never get the media attention that you’ve hoped for.… Continued

Regarding reputation management, Zurich and Geneva have no need for PR worries. The Swiss cities came in first and second in the “2006 Worldwide Quality of Living Survey,” conducted by Mercer Human Resource Consulting. The… Continued

(The following is an excerpt of a speech recently given by Louis M. Thompson Jr., president and CEO of the National Investor Relations Institute and a member of the PR News Board of Contributors, at… Continued

(This article is authored by Carrie Scott, who leads the Fleishman-Hillard European practice group for internal and change communications. She is based in the firm’s Brussels office.) Did it ever occur to you why branding… Continued

It’s not every day that you meet someone who is attempting to accomplish a feat that’s never been done before. James R. Mundy is that someone. Mundy is leading the effort to launch BankBlackwell, which… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins ponder a certain celebrity heiress whose PR strategy contradicts the basic tenets of reputation management.) PHIL: I adore Paris Hilton – at least from a… Continued

Nuclear energy has recently been in the news with greater frequency, due in large part to the concerns over the Iranian government’s nascent nuclear weapons program. But there is more to nuclear news than a… Continued

Here’s something you rarely see as a free giveaway gift: Rocks. The organizers of Shakespeare on the Sound give rocks to audiences who attend the free open-air performances in Pinkney Park in Rowayton, CT. But… Continued

Company: Pacific Security Capital Agencies: Miksukanis & Odden Public Relations and TopRank Online Marketing Timeframe: March 2005 to March 2006 (This week’s Case Study is authored by Lee Odden, president of the Minneapolis-based TopRank Online… Continued

Question: I am interested in having promotional videos available for download from my online newsroom. How can I set that up? ANSWER: One of the joys of high-speed Internet access is the ability to incorporate… Continued