Stories by PRNEWS

PR Spotlight: Shakespeare Rocks…Literally and Figuratively

May 29th, 2006 by

Here’s something you rarely see as a free giveaway gift: Rocks. The organizers of Shakespeare on the Sound give rocks to audiences who attend the free open-air performances in Pinkney Park in Rowayton, CT. But… Continued

Case Study: Mixing SEO and PR for a Tag-Team Hit

May 29th, 2006 by

Company: Pacific Security Capital Agencies: Miksukanis & Odden Public Relations and TopRank Online Marketing Timeframe: March 2005 to March 2006 (This week’s Case Study is authored by Lee Odden, president of the Minneapolis-based TopRank Online… Continued

The PR Sherpa: Putting Video Downloads on Your Web Site

May 29th, 2006 by

Question: I am interested in having promotional videos available for download from my online newsroom. How can I set that up? ANSWER: One of the joys of high-speed Internet access is the ability to incorporate… Continued

Tip Sheet: Roll Up for the ‘Fam’ Trip

May 29th, 2006 by

By Virginia M. Sheridan When it comes to showcasing a property, destination, or attraction, the “Fam” trip remains a tried and proven method of introducing it to writers in the hope of landing future feature… Continued

PR Pulse: When Bad Ink Creates Good PR

May 29th, 2006 by

From the silver lining in the dark cloud department: On May 4, a quintet of young women in New York announced they were hosting a beer party fundraiser on behalf of Planned Parenthood of South… Continued

NASDAQ Fuels Alternative Energy PR In Launching the Clean Edge Index

May 29th, 2006 by

Unless you’ve taken up residence under that celebrated rock where other out-of-touch denizens dwell, it is impossible not to be aware of the ongoing media obsession regarding energy in general and oil in particular. Almost… Continued

PRN Special Report: PR Leaders Offer the Class of 2006 Advice for Success in the Industry

May 29th, 2006 by

It’s that time of the year again – another wave of eager young college graduates are moving out of the safety of their academic setting into the wild, weird and woolly environment commonly known as… Continued

PR Personality Profile: Down From the Hill

May 22nd, 2006 by

When your career includes Emmy-winning broadcasting and Congressional press secretary duties, what do you do for an encore? For Carson Chandler, the answer is his new position as vice president for The Aker Partners Inc.… Continued

Phil & Aaron Talking PR: The Wal-Mart Chronicles

May 22nd, 2006 by

(This week, PR News editors Phil Hall and Aaron Jenkins measure the PR surrounding a certain mega-retailer from Bentonville, AR.) AARON: I admit it. I don’t shop at Wal-Mart. Haven’t done so since last October… Continued

PR Scorecard: Good PR / Bad PR: What’s Happening with Halliburton?

May 22nd, 2006 by

Few companies have generated as much controversy as the Halliburton Corp. and its KBR subsidiary. Due to its connections to the White House (Dick Cheney was the Halliburton chief executive before becoming Vice President) and… Continued