Stories by PRNEWS

Case Study: And the Winners (All 195 of Them) Are…

June 12th, 2006 by

Organization: American Academy of Arts & Sciences Timeframe: April to October 2006 It is safe to say that most PR professionals love award announcements – the concept of rewarding excellence and promoting clever people with… Continued

Your Business: Dialing for Dollars with Internet Telephony

June 12th, 2006 by

Call it Internet telephony, call it Voice over Internet Protocol (or VoIP). But don’t be surprised if you find yourself in a few years making all of your business calls by means of your Net… Continued

How To…Sensible Alcohol Consumption for PR Professionals

June 12th, 2006 by

There comes a time in the life of a business professional where work moves to a setting where alcohol is served. For those who are new to both the business and drinking scene and for… Continued

Tip Sheet: Value, Expectations and ROI: Doing More With Less

June 12th, 2006 by

By Mark Weiner PR professionals work diligently every day to deliver better results within the limitations of their budgets, but few seem to recognize that this is an ROI equation contributing directly to meaningful business… Continued

PR Pulse: Reebok’s Doug Cahn Keynotes CSR Awards

June 12th, 2006 by

Doug Cahn, vice president of human rights programs at Reebok, will be the keynote speaker at the PR News CSR Awards ceremony, to be held at the National Press Club in Washington, DC on June… Continued

Is Corporate Communications Properly Creating Employee Surveys?

June 12th, 2006 by

Too often, PR professionals overlook questions and issues relating to internal corporate communications. But during the International Association of Business Communicators’ (IABC) 2006 International Conference in Vancouver, the subject of internal messaging was raised with… Continued

Public Service Announcements Strive To Maintain High Visibility

June 12th, 2006 by

For nonprofits and government agencies, PSAs offer a win-win PR situation with free media placement and visibility in a paid media environment. And on occasion, they can literally inspire the nation. In the 1940s, the… Continued

PR Personality Profile: Head Of The Class

June 5th, 2006 by

John Doorley has a knack for influencing tomorrow’s business leaders. “I always like developing young people,” says Doorley, a corporate communications professional-turned-professor/director of New York University’s nascent MS in public relations and corporate communications program.… Continued

Phil & Aaron Talking PR: Salaam Aleikum, Islamic World!

June 5th, 2006 by

(This week, PR News editors Phil Hall and Aaron Jenkins question Washington’s inability to speak to the Islamic world.) PHIL: This is a troubling PR story with geo-political ramifications: A new report from the Government… Continued

PR Scorecard: Good PR / Bad PR: Around the World with IPOs

June 5th, 2006 by

A fast food chain, an Islamic development bank, and the largest financial institution in China hit the financial media recently with their respective initial public offerings. This week, we check out the PR implications of… Continued