Stories by PRNEWS

Aiming a PR campaign at the parents of disabled children is an extraordinary challenge, given the sensitivity of the subject. Thus, special kudos are in order to the combined efforts of MassMutual Financial Group and… Continued

Most public relations professionals don’t need to be reminded about the bottom line benefits of an active and imaginative corporate social responsibility program. But increasingly, CSR is taking on a different hue of green -… Continued

From the streets of small town America to the furthest corners of the globe, the concept of corporate social responsibility has taken root and blossomed in extraordinary ways. Indeed, the scope of CSR is matched… Continued

It is one thing to promote products or services. But how about promoting ideas or opinions – particularly those relating to hot-topic issues that polarize Washington lawmakers and the general public? That’s the latest challenge… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins look for a kernel of sensibility in an unlikely mascot.) PHIL: Don’t look now, but there is a giant smiling corn cob in bib overalls… Continued

Global warming is hot, in more ways than one. There are those preaching about the consequences of this ecological situation (from Al Gore and his film “An Inconvenient Truth” to evangelical Christian leaders in a… Continued

Attorney General Alberto Gonzales has become a ubiquitous presence in the media recently, thanks to issues relating to immigration reform, intelligence activites and investigations into compromised national security. But how is the Attorney General holding… Continued

Organization: American Academy of Arts & Sciences Timeframe: April to October 2006 It is safe to say that most PR professionals love award announcements – the concept of rewarding excellence and promoting clever people with… Continued

Call it Internet telephony, call it Voice over Internet Protocol (or VoIP). But don’t be surprised if you find yourself in a few years making all of your business calls by means of your Net… Continued

There comes a time in the life of a business professional where work moves to a setting where alcohol is served. For those who are new to both the business and drinking scene and for… Continued