Stories by PRNEWS

By Mark Weiner PR professionals work diligently every day to deliver better results within the limitations of their budgets, but few seem to recognize that this is an ROI equation contributing directly to meaningful business… Continued

Doug Cahn, vice president of human rights programs at Reebok, will be the keynote speaker at the PR News CSR Awards ceremony, to be held at the National Press Club in Washington, DC on June… Continued

Too often, PR professionals overlook questions and issues relating to internal corporate communications. But during the International Association of Business Communicators’ (IABC) 2006 International Conference in Vancouver, the subject of internal messaging was raised with… Continued

For nonprofits and government agencies, PSAs offer a win-win PR situation with free media placement and visibility in a paid media environment. And on occasion, they can literally inspire the nation. In the 1940s, the… Continued

John Doorley has a knack for influencing tomorrow’s business leaders. “I always like developing young people,” says Doorley, a corporate communications professional-turned-professor/director of New York University’s nascent MS in public relations and corporate communications program.… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins question Washington’s inability to speak to the Islamic world.) PHIL: This is a troubling PR story with geo-political ramifications: A new report from the Government… Continued

A fast food chain, an Islamic development bank, and the largest financial institution in China hit the financial media recently with their respective initial public offerings. This week, we check out the PR implications of… Continued

Organization: 21st Century Waterfront Agency: Waterhouse Public Relations Timeframe: June 2004 to July 2005 When one of the most trusted names in news is skewering your city in a live TV broadcast audience, the call… Continued

Tim Marklein does not need to be reminded about the importance of measurement. As the executive vice president and general manager for the Weber Shandwick Worldwide Northern California business (which includes the 40-person San Francisco… Continued

Let’s paraphrase Hamlet: “To press conference or not to press conference? That is the question!” Here are nine basic tips to ensure you are following the right PR route before plugging in the podium microphone.… Continued