Stories by PRNEWS

By Tamara DeModica For those of us in the PR profession who are dedicated to what we do, we know how important it is to be dedicated to servicing the client. This holds true for… Continued

When it comes to representing an issue of life and death, the ideal spokesperson would be someone who is truly indestructible. And when it comes to indestructibility, there is only one woman who is up… Continued

(The following article originally appeared in PR News Crisis and Legal PR Bulletin, an online sister publication of this newsletter. Sponsored by Levick Strategic Communications, PR News Crisis and Legal PR can be found at… Continued

(In this two-part series, PR News will consider the challenges in promoting new products and services in today’s cluttered media environment and short attention span society. In this article, a new survey of PR professionals… Continued

In the realm of investor relations, Bennett Freeman doesn’t think of himself as a money guy. “I’m more of a policy person – strategy foreign policy,” says Freeman. “I’m very much an advocate at heart.”… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins honor the real superheroes of the private sector: CSR-related volunteer program participants.) PHIL: The new Superman film is coming out later this month, but who… Continued

A new survey on the state of CSR in today’s PR industry has found the issue to be the communications equivalent to the proverbial half-filled glass. Those of an optimistic bent will see the situation… Continued

In the classic French movie “Hiroshima Mon Amour,” one of the characters tartly noted that if people can make films to promote soap, why can’t they make films to promote peace? Alas, there are no… Continued

Question: Should I be afraid of negative publicity being generated (either intentionally or otherwise) by corporate employees with a mania for e-mail and blogging? ANSWER: Indeed you should, and you are not alone in those… Continued

By Richard B. Barger What are the first things you look for in a job applicant’s resume? From my perspective, if I were in the hiring process I would be on the lookout for three… Continued