Stories by PRNEWS

In the classic French movie “Hiroshima Mon Amour,” one of the characters tartly noted that if people can make films to promote soap, why can’t they make films to promote peace? Alas, there are no… Continued

Question: Should I be afraid of negative publicity being generated (either intentionally or otherwise) by corporate employees with a mania for e-mail and blogging? ANSWER: Indeed you should, and you are not alone in those… Continued

By Richard B. Barger What are the first things you look for in a job applicant’s resume? From my perspective, if I were in the hiring process I would be on the lookout for three… Continued

Aiming a PR campaign at the parents of disabled children is an extraordinary challenge, given the sensitivity of the subject. Thus, special kudos are in order to the combined efforts of MassMutual Financial Group and… Continued

Most public relations professionals don’t need to be reminded about the bottom line benefits of an active and imaginative corporate social responsibility program. But increasingly, CSR is taking on a different hue of green -… Continued

From the streets of small town America to the furthest corners of the globe, the concept of corporate social responsibility has taken root and blossomed in extraordinary ways. Indeed, the scope of CSR is matched… Continued

It is one thing to promote products or services. But how about promoting ideas or opinions – particularly those relating to hot-topic issues that polarize Washington lawmakers and the general public? That’s the latest challenge… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins look for a kernel of sensibility in an unlikely mascot.) PHIL: Don’t look now, but there is a giant smiling corn cob in bib overalls… Continued

Global warming is hot, in more ways than one. There are those preaching about the consequences of this ecological situation (from Al Gore and his film “An Inconvenient Truth” to evangelical Christian leaders in a… Continued

Attorney General Alberto Gonzales has become a ubiquitous presence in the media recently, thanks to issues relating to immigration reform, intelligence activites and investigations into compromised national security. But how is the Attorney General holding… Continued