Stories by PRNEWS

PR Pulse: Pat Robertson Will Pump You Up!

July 10th, 2006 by

After explaining the 9/11 attacks represented God’s anger over left-wing American political factions and defining Ariel Sharon’s crippling stroke as God’s fury against the Israeli withdrawal from Gaza, what could televangelist Pat Robertson possibly do… Continued

Measurement Mantra: Don’t Break The Five Rules of Engagement

July 10th, 2006 by

(This article was written by Ed Moed and Ted Birkhahn, who are, respectively, managing partner and managing director at the New York agency Peppercom.) We’re always hearing a great deal about change within the public… Continued

The New Products Conundrum: Part Two – Making Direct Contact

July 10th, 2006 by

(In this second half of our two-part series, we will explore how progressive PR leaders are eschewing many of the traditional PR strategies in favor of guerrilla PR, event marketing and buzz promotions in order… Continued

PR Personality Profile: Coming Full Circle

June 26th, 2006 by

Nancy L. Goldfarb once considered being a social worker, but instead pursued a career in public relations. However, she believes her new job as communications director at the Center for Reproductive Rights brings her back… Continued

Phil & Aaron Talking PR: All Work and No Play Is Lethal for Trade Conferences

June 26th, 2006 by

(This week, PR News editors Phil Hall and Aaron Jenkins agitate for more fun at trade conferences.) AARON: Dear conference planners of the world: If you want to maximize the number of attendees of your… Continued

PR Spotlight: Fundraising Effort to Aid PR Executive Needing Double Lung Transplant

June 26th, 2006 by

Pam Miles, principal in the Arlington, VA-based Miles Communications and past president of National Capital Chapter of the Public Relations Society of America, has Cystic Fibrosis and must undergo a complete lung transplant within the… Continued

PR Scorecard: Good PR / Bad PR: Crowning Prince Charles

June 26th, 2006 by

If anyone has been in the middle of too many PR gaffes, it would have to be Prince Charles. For years, the heir to the British throne has found himself in the midst of endless… Continued

Case Study: Symantec Spreads Phishy Buzz on New Microsite

June 26th, 2006 by

Company: Symantec Agency: Night Agency LLC Timeframe: April to May 2006 Nobody likes to be lectured at, particularly when it comes to safe behavior online. For Symantec, the challenge in spreading a message of computer… Continued

Your Business: Considerations in Hiring a Graphic Designer

June 26th, 2006 by

Let’s say you are planning to hire a free-lance graphic designer to help reconfigure a key element relating to the brand identification of your business (Web site, logo, letterhead, etc.). According to Noriko Hiraga, president… Continued

How To…Preparing for Your First Media Interview

June 26th, 2006 by

The process of media training executives for upcoming interviews is par for the course among PR professionals. But what happens if it is the PR person who has the microphone shoved in front of them?… Continued