Stories by PRNEWS

As discussed in “Fear and Loathing in the C-suite: De-mystifying the Comms Audit,” the idea of conducting a communications audit for your organization can invoke the pure terror among even the most steely-nerved executives. However,… Continued

We have all been there – The Cold Call. That dreadful moment when we hit those numbers on the phone and hope the person at the other end does not answer so we can talk… Continued

Company: Ernst & Young Agency: Fleishman-Hillard Timeframe: 2006, ongoing About three years ago, a group of employees at Ernst & Young approached top management with a proposal: they wanted to take their grass-roots initiative to… Continued

Top Tech Trends Deloitte’s Technology, Media and Telecommunications (TMT) industry group recently released “Predictions 2007,” a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects… Continued

Public information officers and communications professionals should not simply go to Berlitz when converting news releases, fact sheets, brochures and consumer advisories to a foreign language for distribution to the ethnic media and consumers, who… Continued

Seven Things You Will Learn In This Week’s Issue of PR News 1. “Broadcast Spanish” is understood by most Spanish speakers regardless of their country of origin or ethnic background. 2. Total corporate contributions in… Continued

(This article is excerpted from the just-published PR News Media Training Guidebook. It is written by Andy Gilman of CommCore Consulting.) One of the most important lessons to learn in Media Training is that not… Continued

1Audit (noun): “a methodical examination and review.” (Merriam-Webster Dictionary) On paper, the definition seems innocent enough, but for some reason the spoken word sends shivers down many executives’ spines, reincarnating the onerous aura surrounding disasters… Continued

Social media was, not long ago, associated with the Web niche – technology innovators, online enthusiasts and companies with a tie to Silicon Valley. In fact, according to Wikipedia (an example of social media itself)… Continued

Company: Shakespeare Dallas Agency: Carter PR Timeframe: 2005, ongoing Last year was Shakespeare Dallas’s 35th anniversary, but just a few years ago, the company was contemplating bankruptcy. Meager attendance and fiscal mismanagement had nearly destroyed… Continued