It’s one of those things you think you know, but you’ve probably never seen proven. Does pumping up the volume of media coverage really pump up the business? A new paper published on the Institute… Continued
Stories by PRNEWS
Case Study: Charity Might Begin At Home, But One Philanthropic Alliance Builds The Home First
February 5th, 2007 by PRNEWSOrganizations: Thrivent Financial for Lutherans and Habitat for Humanity Timeframe: 2006, ongoing It’s one thing for a corporation to team up with a philanthropic organization to give back to the community both entities serve. Sometimes… Continued
CSR Award Finalists 2007
February 5th, 2007 by PRNEWSBelow are the finalists we have selected for our most recent PR News awards program, based on CSR activities in 2006. PR News will hold its annual CSR PR Awards breakfast on March 23 at… Continued
Did You Know?
February 5th, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. There are no bad questions, only bad answers. 2. To suddenly appear “green” is unbelievable, but a gradual shift in policy is… Continued
Image Patrol: Reputation Implications: It’s The Difference Between Talk And Walk
February 5th, 2007 by PRNEWSThe oil companies have not had an easy year of it. Between constant bashing at the hands of the Democrats and the media, the record gas prices coupled with record profits, and the BP pipeline… Continued
Q: How Should A PR Exec Prepare For An Interview? A: See Below
February 5th, 2007 by PRNEWS“There are no bad questions, only bad answers.” – Eugene O’Neill, winner of the Nobel Prize for Literature, 1936. The truth in this message is ominous for PR execs, who, based on the intrinsic media-relations… Continued
Tip Sheet: Leveraging Media Attention For Fundraising
January 29th, 2007 by PRNEWSFor most small and medium-sized nonprofit organizations, getting a mention or quote in a top news outlet is like finding the Holy Grail. Many assume that media recognition is a sure fire way to increase… Continued
Case Study: Discovering Diversity: Learn To Walk A Mile In The Other Person’s Shoes
January 29th, 2007 by PRNEWSCompany: Dow Chemical Company Agency: Internal Timeframe: 2006, ongoing In 2005, Dow Chemical Company – being a very science- and numbers-oriented kind of corporation – looked at the data that summed up the composition of… Continued
Quick Study: M&A Trend Prompts Need For PR Repairs; Business Trumps Government And Media When It Comes To Trust
January 29th, 2007 by PRNEWSMerger Repair The past few years have seen a spike in the number of mergers and acquisitions taking place in industries throughout the business world (think AOL/Time Warner and Sprint/Nextel), but a recent study conducted… Continued
How To…’Go International’ Through Research
January 29th, 2007 by PRNEWSPR professionals today are increasingly embarking on international campaigns, armed with the insight of strong local market research. Traditionally, market research has been reserved for the final stage of a campaign – monitoring and evaluation… Continued