Stories by PRNEWS

Companies: Nike, Microsoft Organizations: Ninemillion.org, United Nations High Commissioner for Refugees Timeframe: 2006, ongoing Take a child. Add a soccer ball. Then picture both in a small, mostly dirt field between grass-thatched huts in Africa,… Continued

I Know What It Is – I Just Can’t Say It A new strategic leadership study from Louws Management Corporation reveals some unsettling news: While the majority of the 711 advertising and marketing professionals surveyed… Continued

The PR industry has divided and conquered in recent years, abruptly ending the “seat at the table” conversation and capturing the attention of the C-suite by demonstrating its many functional skill sets: media relations, community… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 30% of surveyed senior management can’t clearly articulate their company’s brand positioning. 2. 47% of all CEOs interviewed are actively engaged to… Continued

One could write dissertations, books – anthologies, even – on the trends that have shaped the business environment over the years. They are innumerable, but their impact on the communications function is crystal clear: Economic… Continued

It’s not just your kid’s Myspace page anymore, loaded with high school drama recaps and pictures from last night’s house party. The explosive growth of social media platforms has infiltrated the inner workings of business,… Continued

Based on this week’s feature “Q: How Should a PR Exec Prepare for an Interview? A: See below,” PR News editors want to know what your media training strategies are within your own organizations. Are… Continued

It’s one of those things you think you know, but you’ve probably never seen proven. Does pumping up the volume of media coverage really pump up the business? A new paper published on the Institute… Continued

Organizations: Thrivent Financial for Lutherans and Habitat for Humanity Timeframe: 2006, ongoing It’s one thing for a corporation to team up with a philanthropic organization to give back to the community both entities serve. Sometimes… Continued

Below are the finalists we have selected for our most recent PR News awards program, based on CSR activities in 2006. PR News will hold its annual CSR PR Awards breakfast on March 23 at… Continued