"Marketing is about creating a powerful message and getting it into the marketplace through tools like advertising," says Alan Scott, chief marketing officer of Dow Jones. "PR
is no different - it's taking a compelling message into the marketplace via alternative, journalistic outlets."
What is your personal take on the PR/marketing breakdown: "separation of Church and State," or Scott's philosophy of interconnectedness?
Log-on to PR News' interactive forum at http://www.prnewsonline.com to respond.