Stories by PRNEWS

Presenting or answering questions at the SEC or the FDA can be a daunting challenge, and PR professionals have an obligation to help prepare the spokespersons. Too often, presenters will concentrate solely on defending and… Continued

Now that blogs, podcasts and consumer-generated media are part of your business lexicon, how do you translate these new media technologies into effective public relations strategies? What do you know about Wikis and RSS feeds,… Continued

Companies: Wal-Mart, Sam’s Clubs, America’s Second Harvest Timeframe: 2006 When Hurricane Katrina hit the Gulf States in 2005, America’s Second Harvest was among the first responders, feeding the thousands who had lost their homes and… Continued

The Billion-Dollar Oversight It’s no secret that ethnic markets are plump with untapped consumers and, consequently, untapped dollars. But who knew its overlooked resources where in the billions? According to a Diversity Affluence report, the… Continued

Unlike Web sites, which require design and HTML skills to produce, blogs are quick and easy to set up using off-the-shelf software with easy-to-use features. With just a little basic know-how, you can quickly and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 70% of benchmarked companies employ decentralized market-research structures. 2. Part of any preparation before the SEC or the FDA should include profiling… Continued

Continuing with the “integration is the buzzword, and the time to do it was yesterday” theme from last week’s feature, it’s an appropriate time for all communications executives to take a step back and evaluate… Continued

Breaking down the silos and integrating communications in all organizational activities isn’t always just about attaching dollar signs to every business effort. In the case of PR, especially, it’s about building emotional connections and fostering… Continued

“Marketing is about creating a powerful message and getting it into the marketplace through tools like advertising,” says Alan Scott, chief marketing officer of Dow Jones. “PR is no different – it’s taking a compelling… Continued

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection. Huh? If you’re like most executives funding PR programs, you will have no idea… Continued