Stories by PRNEWS

PR News’ Legal PR Awards were designed to acknowledge the progress that marketing and communications professionals have made in the legal and crisis management arena, from creating an innovative annual report that conveys a firm’s… Continued

It was a text-book study of how an industry’s chronic problem can suddenly become a front-page firestorm. On Wednesday, February 14, 2007, a winter storm crippled commercial air flights across the U.S., but it was… Continued

Based on this week’s feature “Integrating Comms into All Activities in a Changing Business Environment, the organizational structure of companies can fall into a variety of categories, but reporting relationships and open communications remain key.… Continued

Presenting or answering questions at the SEC or the FDA can be a daunting challenge, and PR professionals have an obligation to help prepare the spokespersons. Too often, presenters will concentrate solely on defending and… Continued

Now that blogs, podcasts and consumer-generated media are part of your business lexicon, how do you translate these new media technologies into effective public relations strategies? What do you know about Wikis and RSS feeds,… Continued

Companies: Wal-Mart, Sam’s Clubs, America’s Second Harvest Timeframe: 2006 When Hurricane Katrina hit the Gulf States in 2005, America’s Second Harvest was among the first responders, feeding the thousands who had lost their homes and… Continued

The Billion-Dollar Oversight It’s no secret that ethnic markets are plump with untapped consumers and, consequently, untapped dollars. But who knew its overlooked resources where in the billions? According to a Diversity Affluence report, the… Continued

Unlike Web sites, which require design and HTML skills to produce, blogs are quick and easy to set up using off-the-shelf software with easy-to-use features. With just a little basic know-how, you can quickly and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 70% of benchmarked companies employ decentralized market-research structures. 2. Part of any preparation before the SEC or the FDA should include profiling… Continued

Continuing with the “integration is the buzzword, and the time to do it was yesterday” theme from last week’s feature, it’s an appropriate time for all communications executives to take a step back and evaluate… Continued