Stories by PRNEWS

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Small business tops the list of the most-trusted U.S. institutions, says a recent survey. 2. All video clips intended for media consumption… Continued

In July 2006, The Social Investment Research Analyst Network (SIRAN) announced that more than 75% of the S&P 100 had special sections on their Web sites dedicated to corporate responsibility (CR) reporting, a 34% increase… Continued

Last week, “Managing Risk, Maximizing Results Part 1” discussed the do’s and don’ts of incorporating video into such social media as YouTube and MySpace. But the fact that video is a good match for the… Continued

Participants in PR News/ VMS’ most recent Leadership Roundtable spoke to the issue of integration as it relates to their organizations. The definitions of integration ranged from “measuring up against bottom-line results” to “taking primary… Continued

Have you ever thought about what it would be like to spend a day in someone else’s shoes? I certainly had not, until recently when one of my employees suggested that I swap positions with… Continued

Company: Holland & Hart LLP Timeframe: 2006, ongoing Launching a campaign with a media event is a good time to pull out all the stops. But it’s often not as simple as finding creative, over-the-top… Continued

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which… Continued

According to a recent story in BusinessWeek, the trend of major corporations employing people who work from home is ramping up in a big way. Abetted by technology and urged by managers struggling to cut… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. A recent study found that nearly 60% of blame is directly attributed to the CEO after a crisis strikes. 2. IBM saves… Continued

Considering that nearly every brand benefits from an integrated communications approach, why is it so difficult for most organizations to pull this off? Why is it that breaking down internal silos is, to some PR… Continued