Stories by PRNEWS

Company: Prevea Health Timeframe: 2006, ongoing Prevea Health prides itself on being a good steward of the community. But this health-care organization, which was born 10 years ago and operates in 12 medical health centers,… Continued

Rethinking Traditional Models It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public… Continued

If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development.

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There is a wiki that posts the organizational charts of companies; employees can update and edit charts for accuracy. 2. Indexes allow… Continued

A few people could argue that PR was, in the very distant past, demonized as a practice grounded in spins and cover-ups, but that has long since changed as the industry asserts itself firmly into… Continued

The wiki phenomenon has a lot to offer the communications profession, but there is a good deal of confusion and controversy in the field about whether to use wikis, and how. In upcoming issues, we’ll… Continued

When bad things are caused by good (or bad) organizations, it is necessary to go against your gut instinct and resist what virtually everyone over the age of eight thinks should happen: an apology. The… Continued

Company: Baystate Children’s Hospital Timeframe: 2006, ongoing There are good reasons why the words “health care” and “fun” are rarely found in the same sentence. Hardly anyone loves visits to the doctor, hospital stays or… Continued

Technology 101 PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the… Continued

Online video is officially a mainstream communications vehicle, thanks to the emergence of platforms like MySpace, interactive message boards and, above all, YouTube. Since its entrée into cyberspace in February 2005, the video-sharing tool has… Continued