Stories by PRNEWS

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea… Continued

Southwest Brand Built On The Consumer Experience As I boarded a recent Southwest Airline’s flight, a blind man was escorted to the front of the line. “Excuse me while I take the pilot to the… Continued

Company: American Airlines Agency: Weber Shandwick Timeframe: April 2005-present When the cost of fuel doubled in price over the course of one year in 2005, American Airlines – the world’s largest airline – faced a… Continued

Effective Meeting Management It’s often the foundation of corporate activity, yet it can easily turn into the bane of many executives’ existences: the meeting. Making sure that meetings are an effective use of time and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Video games are a communications tool that is perfect for engaging employees. 2. Survey respondents believe that a company’s treatment of employees… Continued

By Katie Paine When cat and dog owners began calling the customer hotline of Canadian-based Menu Foods this past February, no one would have suspected that the end result would be the largest recall in… Continued

The 2007 Ragan Corporate Communicators Conference, held in Chicago May 8-10, kept the PR party rolling with an abundance of information geared to help executives bring more to the table when it comes to social… Continued

Mashups may be yet another up-and-coming digital trend, with companies including Amazon, Siemens, GlaxoSmithKline and Pfizer incorporating them into their communications mix, but skeptics still say that perhaps it’s one trend too many. PR News… Continued

“I really didn’t say everything I said.” – Yogi Berra Winston Churchill said, “It is a good thing for an uneducated man to read books of quotations.” Ralph Waldo Emerson said, “I’m sick of quotations,… Continued

Company: Sedgwick Detert Moran & Arnold LLP Agency: Blattel ProfessionalServices Group Timeframe: 2006 When chief marketing officer Kathleen Flynn joined San Francisco-based law firm Sedgwick Detert Moran & Arnold in 2003, the firm didn’t even… Continued