Stories by PRNEWS

It was a roundtable of a different sort: On May 21 – 23, thought leaders from two industry realms – corporate communications and academia – gathered in Hanover, N.H., for the second annual Arthur W.… Continued

Five months into what has been dubbed the “oversight” Congress, a myriad of companies and organizations across a wide swath of industry sectors have begun to receive investigative requests from oversight committees. In addition to… Continued

Company: Blue Cross Blue Shield of Arizona Agency: CKPR Timeframe: 2004-present We are a convenience food nation with increasingly sedentary lifestyles. These two forces working together have created a problem of mammoth proportions, and obesity… Continued

How Fast Consumers Make Up Their Minds Weber Shandwick recently released a consumer research report that points to rapidly shifting consumer decision-making patterns and speed-to-action. The global survey, titled “New Wave of Advocacy,” polled nearly… Continued

Print is not dead, and here’s why: No matter what digital platforms emerge from cyberspace’s infinite creative machine, human nature will always appreciate their personal interaction with the printed word. It’s something you can hold… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 50% of surveyed executives report that they are highly likely to buy a product or service based on word of mouth. (… Continued

The monthly PR News/VMS sponsored Thought Leaders Roundtable series “The Future of Integrated Communications” took the show to the Lone Star State, where the participating communications executives contemplated a whole new set of issues and… Continued

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea… Continued

Southwest Brand Built On The Consumer Experience As I boarded a recent Southwest Airline’s flight, a blind man was escorted to the front of the line. “Excuse me while I take the pilot to the… Continued

Company: American Airlines Agency: Weber Shandwick Timeframe: April 2005-present When the cost of fuel doubled in price over the course of one year in 2005, American Airlines – the world’s largest airline – faced a… Continued