Stories by PRNEWS

Middletons never did have a very good rap: Middle children stereotypically develop complexes from being the more neglected progeny; the playground pastime “monkey in the middle” taunts the unlucky outsider in a game of keep-away;… Continued

Seven Things You Will Learn In This Week’s Issue of PR News 1. 52% of surveyed execs don’t have a chief HR officer. 2. Because middle managers perform a job function and manage, it is… Continued

Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…

Corporate-boardroom news usually hits the media pipeline as ‘it’ hits the fan. Enron’s dramatic fall from grace catapulted its powers-that-be from the boardroom to the courtroom; Hewlett-Packard’s boardroom scandal sent the company’s reputation through a… Continued

Green has gone mainstream, and it’s about time. As a nation, we’ve been embarking on this movement for more than 30 years, and it’s officially hit its tipping point. After all, Time, Newsweek, Esquire, Vanity… Continued

Company: Mayfield Dairy Farms Agency: Waterhouse PR Timeframe: 2006 Each year, Mayfield Dairy Farms introduces new limited-edition ice cream flavors as part of its Feature Flavor Program. This tradition has yielded some of the company’s… Continued

Can You Hear Me Now? As discussed in last week’s feature, “Wooing Generation Y,” this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This… Continued

Digital communications channels have changed the face of employee and internal communications by allowing for constant, unfiltered, transparent dialogues to take place at work, but within the comfort of individuals’ cubicles. Additionally, with the much… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 1% of a community generates new content, and 10% of a community contributes to existing content. 2. The agency billing-rate model is… Continued

Way back when (circa the late 20th century), companies could spoon-feed their brands straight to the mouths (and pockets) of consumers via the mass media machine. But gone are the days of yore. Now consumers… Continued