Stories by PRNEWS

It’s about connectivity.” “It’s about functions linking together.” “It’s about consumers.” “It’s about stakeholders.” No wonder Integrated Marketing Communication isn’t working: People can’t agree on the definition. Given even a vague characterization, most businesspeople would… Continued

Company: Gemstar-TV Guide Timeframe: May 2005-present What’s the point of a newsletter? To communicate. But what exactly is it you want to communicate? How? And to whom? These are questions faced by communications professionals industry-wide… Continued

In Case You Missed It: In honor of evolving with the changing times, Quick Study will under-go a subtle makeover to help you get the best possible return on your time and energy. As industry… Continued

Last month, PR News conducted a survey of communications professionals to gauge their media relations practices, from measurement to the outsider partners they use. With over 700 respondents, the results uncovered a few key findings:… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The CMO is the most dangerous job in the C-Suite. 2. Blogging from your cell phone is the latest cyber trend. 3.… Continued

Picture this: You are sitting at your desk. It’s half-past midnight. You can’t sleep, so you’ve decided to engage the Internet in a rhetorical game of Google-stalking. You type in names of long-lost friends and… Continued

If you translate the game of poker into a PR dialect, this would be the breakdown: You are the dealer, and your shareholders are the “others” situated around the table, peeking over their own cards… Continued

Expanding your program and budget after a successful PR initiative should provide a win-win scenario: creating more exposure as momentum builds and elevating awareness from the initial burst of coverage, making it easier and more… Continued

Company: Carpet One Floor & Home Agency: Creative Press Timeframe: Fall 2004 – present It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world.… Continued

Modernizing HR A recent survey of senior business and human resources executives, conducted by Deloitte Touche Tohmatsu and Economist Intelligence, revealed that the HR function is overloaded by the enormous demands placed on it as… Continued